In brief: Moving on with another in the “best of” selection of executive interviews from the Netsize Guide 2010 and setting the stage for a new white paper revealing the results of the Netsize Mobile Trends Survey looking at mobile commerce acceptance and attitudes. We speak with Scott Dunlap, Founder & CEO of NearbyNow, a U.S. - based provider of personal shopping services.
The sale of digital goods continues to be a robust business. In fact, the Mobile Entertainment Forum (MEF) – the global trade body for the mobile media and entertainment industry – told MSG in this podcast that overall confidence in the mobile entertainment market continues to climb. Little wonder that the organization projects that the value of the mobile media market will rise from $32 billion for 2009 to $36 billion for 2010. (listen to the podcast here.)
In brief: Moving on with another in the “best of” selection of executive interviews from the Netsize Guide 2010. This week we speak with M&S, a major U.K. retailer to find out how mobile is improving the consumer journey from browsing to basket. Sienne Veit, Social and Mobile Commerce Development Manager, M&S Direct, discusses the technology (2D barcodes, mobile coupon vouchers) and techniques (reaching out to people who have opted in for marketing messages) that deliver success.
The evidence is mounting for a new and profound mobile mega-trend: retail is going mobile. In fact, a weekly roundup of must-read mobile permission marketing news from Optism points us to survey results from Harris Interactive (commissioned by Placecast) that show mobile marketing messages delivered to people who ask for them have indeed influenced their decision to purchase goods.
In brief: Moving on with another in the “best of” selection of executive interviews from the Netsize Guide 2010. This week John Ellenby, CEO of GeoVector, a pioneer in the Augmented Reality (AR) space, looks at the opportunities for AR in business verticals. Will we point and buy? Sure looks it…
What you see is what you get? Advances in AR are transforming this idea into an ideal business model. This was a message that came across loud and clear at the Mobile Marketing Forum in June (an event organized by the Mobile Marketing Association) when agencies such as The Hyperfactory outlined recent marketing campaigns and impressive results.
In brief: The "best of" series showcases Netsize Guide 2010 interviews and insights that set the bar. We take a look at new entries and recount the lessons in a contribution from Andreas Constantinou, Research Director at VisionMobile. PLUS details on a new app store report that offers business model advice and exclusive stats.
The app store market continues to grow beyond expectation.
In brief: This week we set the stage for a soon-to-be released Netsize report that reveals the business models and payments mechanisms necessary for app stores to achieve mass-market commercial success. Perfect timing to continue the Netsize Guide 2010 "Best Of" series with Patrick Mork, GetJar VP Marketing, and his sober look at the app store landscape.
With 75 app stores (and still counting) open for business it's clear that creating competitive differentiation is going to be critical in the next weeks. What will likely separate the leaders from the laggards? Choice? Ease of payment? Content discovery? Something else?
In brief: Europe's first-ever Augmented Reality (AR) business conference is the perfect jumping-of point for a look at Dutch Augmented Reality (AR) company Layar, an interview with Maarten Lens-FitzGerald, Layar Co-founder & VP of Distribution and Marketing, and some updated company news & stats.
The overwhelming positive response to Europe's first-ever Augmented Reality Business Conference and Developer Camp (ARBCon) speaks volumes about the new direction and vast potential of AR. The event – which was organized by my esteemed colleague Dan Romescu, an AR pioneer, to bring together companies across the emerging business ecosystem including developers, VCs and researchers. It attracted over 155 participants and featured over 30 speakers/keynotes from 17 countries.
