Today MSG concludes its three-part series dissecting the mobile developments impacting the mobile industry and our society at all levels, as documented in the Netsize Guide. The focus is expansion and what it means when Web goes mobile and mobile gets real....

Just two days till the industry gathers at the fist Mobile World Congress (MWC) of the new decade. To get us in the mindset to think about the companies, developments and trends that matter most, MSG presents part 2 of the three-part series dissecting the mobile developments impacting the mobile industry and our society at all levels, as documented in the Netsize Guide. Today we look at mobile engagement (which we defined to include mobile advertising, mobile marketing, mobile commerce and all the ways companies/brands connect with people on the move. What advertising approaches will people accept? What role do mobile operators play? What are the campaigns that set the bar? What is the future of NFC? And where does mobile fit in an effective CRM strategy?...

In the run up to Mobile World Congress 2010 MSG hosts a three part series dissecting the mobile developments impacting the mobile industry and our society at all levels, as documented in the Netsize Guide. This comprehensive annual analysis of what matters in mobile - often referred to as a mobile 2.0 reference work -- combines country telecommunications data, exclusive interviews with senior executives and insights from online surveys with mobile professionals and practitioners to provide the inside track on what's happening in mobile – everywhere. Today we look at mobile entertainment. What issues/opportunities peg the needle? What models deliver? And what past industry events/milestones shape the future?...

As promised in my earlier post, I'm back with a sneak peek at the controversial findings of the Mobile Trends Survey 2010, conducted by Netsize, a Gemalto company and leading mobile communications and commerce enabler. Drawing from an online survey of over 1,000+ mobile professionals and practitioners, the survey found that the vast majority (87 percent) of respondents believe the Apple App Store will be the most successful app store in the mobile space. Google's Android Market is a distant second (60 percent), followed by Nokia's Ovi Store (30 percent) and RIM's BlackBerry App World (27 percent). Respondents could choose more than one answer - which is why the total exceeds 100 percent....

Check back soon, new content is coming soon to the Netsize Briefing Room on MSearchGroove.           ...