In recognition of the increasing importance of permission advertising and getting people to opt-in to campaigns (as a means to really measure conversions) Maria Sanchez provides us some helpful tips to get the most (accurary) out of our mobile campaigns using her Mobislim mobile website. More about her Mobislim blog and campaign road tests here. At the end of January I was interested to see that Bango reported 83% of brands don’t use mobile specific analytics tools, leading to inaccurate data on campaign performance. But even more surprising, 27% of brands don’t measure at all! I know it would make life easier if you didn’t have to report on the performance of your mobile marketing campaigns, but surely real marketers would like to know? Not wanting to know conversion rates or what to do to improve them seems a bit crazy to me?! The good news is it’s actually quite easy to accurately measure your mobile campaign conversions and best of all you can see the results a in couple of clicks....

BlackBerry retains #1 position on mobile browsing leader board Bango – the mobile payments and analytics specialist – reports a 600% growth in traffic to mobile websites. The company analyzed traffic to a range of mobile sites over the last 12 months. Data was gathered by sampling across 50 million phone users worldwide who have accessed third party mobile sites through its platform. The key findings from Bango’s annual mobile usage study record 6 times the number of visits to mobile websites, comparing December 2009 with the same month a year earlier. The average time on site is measured as 3 minutes, 21 seconds, averaged across user visits to all sites, compared with just over one and half minutes the previous year. The analysis also measured the average number of pages viewed per visit at 5 pages, up from just over 2 pages per visit twelve months before....

Today MSG concludes its three-part series dissecting the mobile developments impacting the mobile industry and our society at all levels, as documented in the Netsize Guide. The focus is expansion and what it means when Web goes mobile and mobile gets real....

Just two days till the industry gathers at the fist Mobile World Congress (MWC) of the new decade. To get us in the mindset to think about the companies, developments and trends that matter most, MSG presents part 2 of the three-part series dissecting the mobile developments impacting the mobile industry and our society at all levels, as documented in the Netsize Guide. Today we look at mobile engagement (which we defined to include mobile advertising, mobile marketing, mobile commerce and all the ways companies/brands connect with people on the move. What advertising approaches will people accept? What role do mobile operators play? What are the campaigns that set the bar? What is the future of NFC? And where does mobile fit in an effective CRM strategy?...

In the run up to Mobile World Congress 2010 MSG hosts a three part series dissecting the mobile developments impacting the mobile industry and our society at all levels, as documented in the Netsize Guide. This comprehensive annual analysis of what matters in mobile - often referred to as a mobile 2.0 reference work -- combines country telecommunications data, exclusive interviews with senior executives and insights from online surveys with mobile professionals and practitioners to provide the inside track on what's happening in mobile – everywhere. Today we look at mobile entertainment. What issues/opportunities peg the needle? What models deliver? And what past industry events/milestones shape the future?...

With the intense coverage that mobile applications continue to attract, the content developers are already starting to investigate alternative distribution channels to the App "Stores" themselves. In the rush to follow the now crowded mobile apps market, developers are starting to realise that after all their efforts to build a mobile app, to get noticed and survive they need to look beyond the app store. Distribution is no longer about being in the top 10 – almost impossible amongst such fierce competition and undocumented selection methods by store managers. It is now about maximizing distribution and revenues. This is precisely what a recent survey by Bango uncovered. Bango surveyed over 400 developers and content providers in the USA and Europe, and the results revealed:...