Bango has a real mobile site http://mobislim.com that we use to test different mobile marketing and mobile advertising initiatives and also, different mobile analytics solutions to compare performance with Bango mobile analytics. We blog everything we do in http://mobislim.wordpress.com. It has also been the testing platform for Peggy’s white paper “Mobile advertising for newbies”and “Mobile [...]...

This white paper from Peggy Anne Salz, chief analyst here at MSearchGroove, helps marketers understand how to effectively market to mobile social community members. “Mobile Advertising for the Masses” highlights that in the personal world of mobile social networks, advertising that encourages two-way interaction between advertisers and consumers will be more successful than conventional “push” style [...]...

When Bango surveyed the Top 20 most trafficked PC websites* (according to Nielsen Online), they found that half of these sites did not work well on leading mobile phones – despite the fact that typically 5% of visitors to PC websites now come from mobile devices, up from 1% a year ago. The problem is [...]...

Anyone who’s followed the Bango stats on mobile web browsing will know that it was only a matter of time before the US became the number 1 country in the world for mobile web browsing. Our February 2009 statistics show the USA is now indeed in pole position at the top of the web browsing charts, overtaking the UK. This ranking is produced by measuring the number of user visits to mobile websites from 208 countries identified by Bango. The US is also in the pole position at the top of the mobile payments chart so the US folks are obviously hungry for content, as is the UK. Only 5 countries in the Top 10 browsing charts are also in the Top 10 payments chart – USA, UK, Portugal, South Africa and Spain. Key characteristics of countries in the Top 10 browsing chart: Advanced phones and 3G networks Lack of PC broadband infrastructure and access to internet predominantly via phones as in Indonesia and India Data inclusive plans make browsing inexpensive as in South Africa and increasingly the USA Key characteristic...

Traffic to a mobile website reveals a whole new host of metrics you don't get on the PC web - the operator, network, handset of each visitor - all of which are important to understanding your mobile traffic, as well as the usual measurements on unique visitor numbers and where the traffic came from. Unfortunately, PC analytics tools only detect Smartphones because they rely on JavaScript to analyze the traffic. As Smartphones only represent 10% of installed base of mobile devices, you're not going to be analyzing 90% of your mobile traffic. Here a dedicated mobile analytics tool from Bango looks at 3 months of traffic to a real mobile site - wap.mobislim.com to help you see the value in understanding how your mobile site is peforming. The Mobislim mobile site is a high-hearted look at weight-loss tips and you'll see we run a number of mobile ad campaigns to the site and then analyzed how successful they were. August was the first month for Mobislim on the mobile web and we closed the month with 1213 unique vis...