Give the customers what they want? It's an admirable goal, but it can all go wrong if you don't provide a proper feedback loop. There are many ways to tackle usability testing, but a fresh approach comes from Julia Shalet, who heads up the...

A huge round of thanks to companies and MSG supporters for the congratulatory emails and Tweets on a new-look MSG and a roster of new columnists, contributors and partnerships with media companies and events organizers. As you may have noticed, MSG has redesigned the Events page to showcase conferences and meet-ups around the world. The aim is to be a leading destination for everything happening – not just in mobil...

Channelling the Approach towards End Users to Maximise Revenue Streams 12-14 November 2007 London, UK Predicted to reach a value of $19 billion by 2011, there is no question that mobile advertising and marketing have vast potential; however, with this lucrative opportunity come many risks and challenges. Advertisers run the risk of annoying end users with [...]...