Next week MSG's new contributor Eliza Dashwood takes the helm to summarize the industry stats and reports that matter most. In the meantime, Smaato, mobile ad optimizer and mobile advertising agency, has given MSG exclusive access to latest...

Mobile advertising, location services couponing and crowd-sourcing are just a few of the hot topics we cover in exclusive interviews with the CEOs of Aloqa, Waze, and Yoose, companies that won the prestigious Smaato Mobile Advertising Award 2009. In this series – a collaboration between MSG and Smaato, a mobile ad optimizer and mobile advertising company – the companies speak out on key mobile advertising tren...

Local focused mobile advertising is shaping up to be more than a revenue opportunity. There is every indication that it will be one the few channels to buck the downward trend in advertising spend over the next few years. Where's the money?...

This month was marked by a string of good news stories that speak volumes about the state of mobile marketing and advertising. From the milestone acquisition of AdMob by Google for a cool $750 million in stock, to the news that Millennial Media had raised nearly $16 million in growth capital, to the milestone statement from...

MOBILE SEARCH WILL TAKE UP ALMOST 75 PERCENT OF THE MOBILE AD MARKET BY 2013, according to a recent report from Citibank. The report says that SMS ads currently represent 63 percent of mobile ad spending, but this will drop to 9 percent in four years; display ads are projected to increase 5 points to 18 percent. The report says mobile search currently makes up about a quarter of the mobile ad market. Overall, the...

In brief: An analysis on mobile search strengths and shortcomings based on some eye-opening usage stats presented at the recent Mobile Search Masterclass; a summary of key findings from MSG's own mobile voice search white paper (examining how Google stacks up against ChaCha and Vlingo using Yahoo as the default search engine); and the business case for a new breed of mobile search tools (ranging from social search to...