First-time stats from M:Metrics, a company that measures consumer consumption of mobile content and applications, report 12.3 million users in the U.S. and western Europe accessed a social networking site with a mobile device in the month of June. (More details in this release.) The data, from a survey of 103,457 respondents in the UK, Germany, France, Spain, Italy, and the U.S., is based on a three-month moving average for the period ending June 2007.
| Accessed Social Networking Site or Blog: June 2007 |
|
France |
Germany |
Italy |
Spain |
UK |
US |
| Almost every day |
0.8% |
0.5% |
1.5% |
0.7% |
0.3% |
0.7% |
| At least once each week |
0.2% |
0.4% |
0.4% |
0.6% |
0.7% |
1.1% |
| Once to three times throughout the month |
0.7% |
1.0% |
0.9% |
1.0% |
1.4% |
1.8% |
| Ever in month |
1.7% |
1.9% |
2.8% |
2.3% |
2.5% |
3.5% |
MySpace and Facebook top the list of social networking sites accessed via mobile in both the U.S. and the U.K. (MySpace attracts 3.7 million U.S. and 440,000 UK mobile users. In the U.S., Facebook’s mobile audience is about 2 million, and in Britain, about 307,000.) Rounding out the top three is YouTube in the U.S., with 901,000 mobile visitors, and Bebo in the UK, with 288,000.
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By Brad Flora
The fine minds at Juniper Research have released a new report on mobile user-generated content predicting more than a tenfold increase in revenues over the next five years. (More details in this release. Download the white paper here.) Juniper says its findings are based on “interviews, case studies and analysis from representatives of some of the leading organizations in the growing mobile user-generated content industry.” You’ve got to wonder just who they were talking to (and how reliable their data is) because the report’s projections are dizzying, to say the least.
The highlights:
• End-user generated revenue from social networking, dating, and personal content delivery will increase 900 percent in the next five years–from $572 million in 2007 to $5.7 billion in 2012.
• Social networking is going to account for about 50 percent of that revenue.
• The number of active mobile social network users is going to shoot from 14 million in 2007 to nearly 600 million in 2012.
• The number of downloads from personal content delivery sites is also going to skyrocket, from 200 million in 2007 to a whopping 8 billion in 2012 (That’s a 3900 percent increase, in case you were wondering.)
• While mobile dating services and chat rooms account for 57 percent of current user-generated revenue, in 2012 they’ll comprise just 27 percent of the pie. (Juniper doesn’t say what will take up the slack. Just about anything would be an improvement, in my opinion.)
• Backbreaking data charges will continue to be a problem for widespread “service adoption.” (How seriously can one take this last point in light of the previous projections?)
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