In brief: The Meffy awards, the 10th annual MEM Conference (the Mobile Entertainment Market), and the release of a new must-read Smart Enablers Guide outlining how everyone can/must work together to deliver a good consumer experience and streamline payment. The last weeks have seen a flurry of activity and announcements around the Mobile Entertainment Forum (MEF) – the global trade body for the mobile media and entertainment industry. I discuss the key takeaways and progress made with Rimma Perelmuter, MEF Executive Director.

A raft of announcements and events from the Mobile Entertainment Forum (MEF) signals a new level of excitement and activity in the global mobile media industry. From the advance of smartphones and app stores to the widespread recognition that service enablers (offered by mobile operators and handset makers) are essential to the health and wealth of the entire business ecosystem, the industry is in a new phase of development and mindset. As Rimma Perelmuter, MEF Executive Director, puts it: "There's a real sense in this $36 billion global industry that we are at a new stage of innovation. We're seeing consumers around the world using their mobile phones as their key point of access to content and media, and the industry is evolving to make that user experience one that is more engaging and more holistic."

In brief: We're back with another look at the mobile trends and numbers that matter most – with mobile pundit and all-around-great guy Tomi Ahonen. The main attraction is his must-read post that connects the dots in recent download stats to tell us just how much money developers are making (not). We also explore the rise (and rise!) of Android and how handset makers aligned with Android can achieve competitive advantage.

"iPhone Economics: It is bad news. And then it gets worse." The title of this blog post from Tomi Ahonen says it all. In it Tomi does the math, matching figures from Apple with stats from other analyst houses to conclude that most app developers can count on breaking even sometime in 2021.

In brief: Back after a conference where – surprisingly – recommendation and content discovery took center stage as the mobile megatrends to watch for NEXT. What's happening now and how important is social search going to be soon? Colm Healy, Vice President of EMEA Services for Qualcomm Internet Services and General Manager of Xiam Technologies, is back to discuss the business drivers and why discovery is hotter than ever.

Excitement around app stores and a gold rush mood around mobile commerce sites and schemes is turning up the pressure on content owners and mobile operators to offer a much more engaging experience in tune with what we are like and are likely to appreciate. But are the use cases and data points that underline the role of content discovery in digital strategy?

In brief: Today we continue the shout out for MLOVE with Nick Heller, who is responsible for New Business Development across EMEA at Google. Listen in to his take on mobile, information access, location and where the NEXT Google might come from.

What's next in mobile? MLOVE, a multidisciplinary event with a strong emphasis on mobile, promised to give us all a glimpse into the future of mobile and insights into the great ideas and biz models that can bubble up when artists, entrepreneurs, academics and executives brainstorm in a castle near Berlin. TED meets Burning Man? Maybe… But if you want to find out for yourself – then register for MLOVE at MLOVE.com – and take advantage of the 20 percent discount MSearchGroove offers as a media partner for the event.

In brief: What's the next big thing? This interview with Jerome Nadel, Executive Vice President of Marketing & User Experience at Sagem Wireless, gives us some answers. His radical and revolutionary thinking about devices, services and the role of the brand in the scheme of things points to a mega-opportunity in mobile brands really shouldn't miss. All the more reason for you to take advantage of the 10 percent discount NOW and register for MLOVE (Berlin, June 23-25).

Mobile isn't about just mobile anymore! To borrow an observation from Alan Moore, close friend, colleague and a brave voice you will hear from in this podcast series – mobile has become the "remote control of our lives." It sits at the center of all we do – and we need to start thinking of mobile in this way.