MSearchGroove

Users will vote with their feet if they can’t find what they want on the fly. Peggy Anne Salz looks beyond mobile search.

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• Posted in
• Recommendation, Usability, Personalization, Content Discovery, Mobile Content, Advertising, Portfolio

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Media companies are now borrowing from operators’ strategies and learning to encourage content discovery through search and targeted advertising.

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• Posted in
• Mobile Search, Web 2.0, Local Search, Content Discovery, Mobile Content, Advertising, Portfolio

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Peggy Anne Salz says operators should steer away from the big branded search providers.

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• Posted in
• Mobile Search, Personalization, Content Discovery, Advertising, Mobile Content, Portfolio

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Mobile network operators are hoping to take their web search services to a new level. New applications could bring handset browsing up to a comparable standard with online presentation, and even increase customer loyalty.

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• Posted in
• Personalization, Recommendation, Social Media, Usability, Multimodal Search, Mobile Search, Mobile Content, Advertising, Content Discovery, Local Search, Portfolio

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Mobile advertising is taking off. But brands aren’t gravitating only to operator portals. They’re also keen to explore the growing number of off-portal sites that are flourishing just under the radar. These boast sharp focus, attractive demographics and loyal audiences.

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• Posted in
• Social Media, Advertising, Mobile Content, Portfolio

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Featured: Mobile marketing…What are users willing to pay?…Ad-funded approaches…Interview with Patrick Parodi, global chairman of the Mobile Entertainment Forum (MEF).

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• Posted in
• Advertising, Mobile Content, Portfolio

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Featured: Off-portal requires new customer care solutions…The trend to direct-to-consumer…Mobile marketing 2.0: An interview with Laura Marriott, executive director of the Mobile Marketing Association.

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• Posted in
• Mobile Content, Advertising, Mobile Content, Portfolio

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Featured: Direct marketing grabs eyeballs…Next-gen systems may allow operators to deliver new services…Could mobile TV be the next big thing?

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• Posted in
• Mobile Content, Advertising, Mobile Content, Portfolio

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The advance of off-portal mobile Internet sites and downloadable Java portals — now even gaining traction among smaller brands and single-event sponsors — is endangering walled gardens.

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• Posted in
• Web 2.0, Advertising, Mobile Content, Portfolio

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For most companies there is a yawning gap between how brand is viewed within the company and what it’s really worth.

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• Posted in
• Business Strategy, Advertising, Mobile Content, Portfolio

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