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This special three-part podcast series - sponsored by JumpTap, a white-label mobile search and advertising company – continues with a look at recent mobile moves from Google and Yahoo, and why operators should think twice before surrendering control over the mobile search experience to a single branded search company. Dan Olschwang, JumpTap President and CEO, discusses what operators need to control and why.
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PODCAST: MIKE SHORT SPEAKS OUT ON LOCAL MOBILE SEARCH & DIRECTORY SERVICES; SHOULD WE BET ON MOBILE SPONSORSHIP INSTEAD OF MOBILE ADVERTISING?:
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