MSearchGroove

Media companies are now borrowing from operators’ strategies and learning to encourage content discovery through search and targeted advertising.

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• Mobile Search, Web 2.0, Local Search, Content Discovery, Mobile Content, Advertising, Portfolio

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Plain-vanilla mobile search - the approach that delivered a long list of blue links to users’ mobile phones - is yesterday’s news. Now both branded and white-label mobile search providers are scrambling to do one better: deliver the right results to the right users based on the clues they leave, such as their query patterns, download history, location and time of day.

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• Personalization, Recommendation, Web 2.0, Mobile Search, Local Search, Mobile Content, Mobile Music, Content Discovery, Portfolio

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Mobile network operators are hoping to take their web search services to a new level. New applications could bring handset browsing up to a comparable standard with online presentation, and even increase customer loyalty.

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• Personalization, Recommendation, Social Media, Usability, Multimodal Search, Mobile Search, Mobile Content, Advertising, Content Discovery, Local Search, Portfolio

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As the market shifts from expensive integrated navigation options to the more affordable personal navigation devices (PND), Tom Tom has been at the forefront of this developing market.

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• Telematics, Mobile Content, Local Search, Mobile Content, Portfolio

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Smart retailers make shopping a no-brainer by placing hot-selling items where consumers can see them. Content providers, on the other hand, force users to navigate through multiple menus and sift through catalogues to find content they like. Mobile devices - with their screen-size limitations and restricted input capabilities only exacerbate the problem. To solve this dilemma, operators have begun partnering with search engine companies to introduce a variety of branded and white-label search solutions. Their decision, the operators say, has paid dividends.

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• Personalization, Recommendation, Mobile Search, Local Search, Mobile Content, Mobile Music, Portfolio

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