MSearchGroove

With an avalanche of pre-packaged and user-generated mobile content slated to come online this year, subscribers can’t say they don’t have choice. But they can complain about the tedious navigation process they have to endure to find, access and buy content they like. This white paper examines the techniques and technologies - including mobile search, on-device software and recommendation engines - companies employ to deliver the right content to the right users with the right results.

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• Recommendation, Social Media, White Papers, Personalization, Mobile Search, Mobile Content, Content Discovery, Portfolio

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As of the end of 2005, worldwide penetration of mobile phones exceeded 33% with over 2 billion mobile users worldwide, an increase of 26% over the prior year (source: Informa). According to IDC, users will purchase over 1 billion new handsets in 2006 alone! This white paper examines mobile data usage, growth markets, the “3G spending spree” and converged IP-based multimedia services.

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THE CHARGING DILEMMA, 2004 With next-generation networks in place and devices on the shelves, operators are faced with a new headache: what to charge for mobile services and how to collect. Mobile network operator and service providers are seeking ways to increase the return on their enormous network investments. New data, content and messaging services offer them the opportunity to raise average revenue per user (ARPU), optimize average margin per user (AMPU) by lowering total cost of ownership, attract new customers, and bolster customer loyalty. But this is only possible if operators can charge for the content and services they deliver. To monetize their content operators need other charging systems. Their current legacy charging systems have been customized primarily for voice calls, and typically can only rate simple price plans. This won’t do in tomorrow’s data-centric world.

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The Institutional Investors Group on Climate Change (IIGCC) is a collaboration between 23 pension funds and fund managers representing more than �1 trillion of assets under management. The IIGCC has been one of the pioneers of concerted investor action worldwide to tackle the issue of climate change in the investment community. Its November 2003 conference, Climate Change and Institutional Investors: Managing the Risks and Profiting from the Shift to a Lower Carbon Economy, succeeded in creating a new awareness amongst participants of the implications of climate change for the companies in which they invest.

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