In-brief: An in-depth look at the pivotal role of personalization and some excerpts from a recent briefing with Sidebar, a company that combines conversation (via text), personalization (via algorithms and recommendations) and exposes the results to us (via smart menus) to help operators, content owners and media companies get the right stuff (apps, content, marketing) in front of the right people.
Personalization – being able to present individuals with mobile content, services, apps and experiences that are in tune with their profiles and preferences – is shaping up to be the factor that separates a successful sales/marketing pitch from a FAIL.
September 2, 2010
Posted on September 2nd, 2010 in Content Discovery, Location-based services, Mobile Advertising, Mobile Content, Mobile Search, On-Device Portals, Personalization, Recommendation
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In brief: MSG is proud to be a media partner and launch a series of podcasts in the run up to Social Media World Forum Asia (September 22-23, Singapore), an event organized by Six Degrees bringing together major global brands (Facebook, Unilever, Proctor & Gamble, BMW, OgilvyOne, Freemantle Asia) to discuss how they are using social media in their marketing and public relations strategies. Today we speak with Argha Sen, Toys "R" Us head of Marketing & CRM.
August 31, 2010
Posted on August 31st, 2010 in Barcodes, Events, Mobile Advertising, Mobile Social Networking, Podcasts
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In brief: This week's line-up includes mobile social games opportunities (now that Facebook is bombing and mobile is booming); must-read mobile design element documentation, mobile Bible content, and a look at why the Web is dead (not).
A few reminders before we deep-dive into the best in this week's mobile blogging. As COM coordinator (or "keeper of the tents") I'd like to encourage regular contributors and Mobilists to help me make the COM more interactive and valuable for everyone.
August 24, 2010
Posted on August 24th, 2010 in Carnival Of The Mobilists, Mobile Content, Mobile Social Networking, On-Device Portals, Usability, Web 2.0
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In brief: Content and innovative applications with impact are recognized by the World Summit Award (WSA). National pre-selections for the WSA-mobile run through experts in respective countries. The only way to apply for WSA-mobile is to be nominated by the national expert, so reach out with your story NOW.
Every two years the World Summit Award (WSA) recognizes the companies and organizations that impact our lives through path-breaking content and innovative applications. Mobile is a huge part of this – particularly since mobile in is the ONLY screen for people living in Africa, Asia and the emerging markets.
August 11, 2010
Posted on August 11th, 2010 in Events, Featured, Mobile Content
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In brief: Time for our monthly podcast with Tomi Ahonen, mobile author and authority. We kick off with a look at our growing addiction to text messaging and wrap up with a well founded argument against going it alone in mobile. Does the company with the largest ecosystem win? Read on and find out…
While the global press and digerati may focus sharply on handset shipments and market share reported by individual vendors, the vast majority are blind to the decisive battle taking place between platform providers.
August 10, 2010
Posted on August 10th, 2010 in Data Points, Mobile Research, Podcasts, Usability
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Editor's note: Interest in Augmented Reality (AR) is on the upswing as companies harness it to super-charge their brand or make their offer more compelling. Malaysia Airlines has developed a mobile AR app to promote special flights; the magazine Time Out New York is using mobile AR to let smartphone users call up a singing chorus from Staten Island; and department stores are experimenting with AR to take the hassle out of trying clothes. (Consumers try on clothes by overlaying the clothes over an image of themselves.) Over in Asia, a region light years ahead in the adoption and acceptance of mobile AR, Japan's mobile operator NTT DoCoMo is set to launch "chokkan nabi", (stands for intuitive navigation), in September. The service uses mobile AR to help people find their way around megacities such as Tokyo and Osaka. While this progress is encouraging, Christine Perey, an independent consultant and industry analyst focusing on mobile AR, suggests that Social AR – the intersection of mobile social networking and AR apps – is the one to watch.
August 3, 2010
Posted on August 3rd, 2010 in Guest Columns, Mobile Advertising, Mobile Content, Mobile Social Networking, Web 2.0
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