A-GPS on SIM technology now offers accurate search, mapping and navigation to the mass market

London, UK and Sophia Antipolis, France - March 18, 2010 - Telmap, the global leader in mobile location solutions and BlueSky Positioning, a pioneer of A-GPS for the SIM card industry, jointly announced today a cooperation to bring for the first time ever, real-time search, mapping and navigation to mobile phones, with A-GPS SIM. This cooperation showcases the ability of BlueSky Positioning's A-GPS technology to incorporate navigation onto mobile phones which lack integral GPS capabilities.

BlueSky Positioning's A-GPS technology, embedded into a phone's SIM card, together with Telmap's search, mapping and navigation solution enable effortless on-the-go experience, including excellent in-car navigation sessions with 3D moving maps, multi-lingual turn-by-turn directions with street names using text-to-speech, as well as traffic and speed camera information (where available). Telmap's solution also includes unique pedestrian navigation, guiding users through pedestrian-only areas such as parks, squares, passages, and stairs, tracking user's progress as they walk. The Telmap - BlueSky Positioning cooperation allows smart and mid-range phone users to access real-time location information without the need to invest in location-aware hardware. The full, comprehensive set of LBS features provided by Telmap's Location Companion works seamlessly with BlueSky Positioning's A-GPS location technology to provide accurate, instant location data and information.

Ronen Soffer, CTO at Telmap, commented, "In utilizing BlueSky's innovation, Telmap can introduce its LBS and Navigation solution to a larger addressable market, which now includes new consumer segments and a multitude of mid-range mobile phones. This helps further realizing Telmap's strategy of mass market reach for its services, while boosting Operators' business case as well as control over distribution and customer ownership of such services."

Velipekka Kuoppala, Vice President of Sales and Marketing at BlueSky Positioning, added, "The collaboration with market leader Telmap strengthens the confidence in our A-GPS technology for SIM cards, and proves that GPS is not only suitable for high-end phones, but can be made available to all consumer segments with both basic and enhanced phones. Most importantly, this SIM centric solution gives value chain control to mobile operators and opens up wider opportunities for their marketing teams to create location based services."

ENDS

About BlueSky Positioning
BlueSky Positioning Ltd was founded in 2005 to develop and commercialise accurate, affordable SIM card based satellite positioning products and services for all GSM and 3G mobile phones. The company is visioning that location becomes an all-pervasive aspect of mobile communication enabling mobile operators to support public safety while offering a range of new value added services to their customers. With its A-GPS technology solution for SIM Vendors, BlueSky increases the opportunity for mobile operators to deliver both legally-mandated and commercial LBS applications whilst opening great business synergies for 3rd parties to create various revenue generating LBS applications for all handset categories. BlueSky Positioning has its headquarters in Luxembourg with subsidiaries in the UK and France. Additional information about the company is available at www.blueskypositioning.com

Media contact for BlueSky Positioning
Katie Robertson
EML
Email: bluesky@eml.com
Telephone: +44 (0) 20 8408 8000

About Telmap
Telmap is a world leader in location solutions. The company has established a solid reputation for providing its customers with innovative, value added mapping and navigation solutions that open new business opportunities and generate new revenue streams. Telmap has a unique end-to-end solution including a mobile location companion, a complementary web companion, robust location platform with a set of APIs to support its customers in delivering a strong LBS strategy. The company's flagship product, Telmap5 is the world's first personalized location companion integrating innovative and patented technologies including Telmap Active Interface, Telmap Active Search and Telmap Active Widgets.

Telmap is the #1 choice of location solution and its technology has been selected by leading industry players Orange FT Group, Vodafone, Vodacom, SFR, O2, Telefonica, AOL, Pelephone, Carphone Warehouse and more.

For more information, please visit www.telmap.com

For further information on Telmap, please contact Mi liberty:

Rachael Parker
Telephone: +44 (0) 20 7751 4444
Email: telmap@miliberty.com

Jacksonville, FL (March 17, 2010) — Smartphones Technologies, a leading mobile application publisher, today announced the launch of College Basketball Bracket Challenge-- an exciting new Bracket App now available on the Apple App Store-- just in time for the men's basketball tournament. The app is available at www.smartphonestech.com/Bracket.

College Basketball Bracket Challenge allows fans to create their own tournament bracket, compete against their friends, and see if their picks land them on the Leaderboard. Scores are automatically updated after each game is complete so fans can see if their picks move on to the next round. By using the slider on the top of the page, fans can easily switch from the List view to the Bracket view. List view allows you to view each round by region, while Bracket view lets you see your entire bracket, with correct picks in green and incorrect picks in red. Whether at home or on the go, fans can follow their favorite teams all the way to the championship.

"Most brackets are locked as soon as the first game begins, so if you don't complete it on time, you can't play," said Mike Merrill, CEO of Smartphones Technologies. "College Basketball Bracket Challenge allows you to pick your winners and submit your bracket- even if the tournament is already underway. You won't get points for games that have already begun, but you can still pick your teams and enter your bracket." Because late entries are allowed, points are evenly weighted for all games, so people who enter late don't get an unfair advantage.

As a bonus, customers who purchase a College SuperFans app get the College Basketball Bracket Challenge inside College SuperFans apps at no extra charge. "By integrating the Bracket Challenge app functionality into the existing College SuperFans apps, we're giving fans features they expect in college sports apps," Merrill said. "Our goal is to keep adding new features and continuing to expand the apps."

About Smartphones Technologies
Founded in 2002, Smartphones Technologies is a mobile application publisher specializing in unique media content for all the most popular platforms including iPhone, Blackberry, BREW, J2ME, Palm Pre, Windows Mobile and Symbian. Smartphones Technologies has developed applications for motion picture studios, sports franchises, music companies, and brand owners including various college and pro sports apps. Its application library is available on carriers, portals and App Stores worldwide. Smartphones is also the largest publisher of college songs on iTunes, and has licenses with more than 180 colleges and universities. Based in Jacksonville, FL, Smartphones Technologies is privately held. For more information, please visit www.smartphonestech.com.

Media Contact
Erica Smith
Sonus Public Relations
415-830-4530
erica.smith@sonuspr.com

# # #

'Spirit of Adventure' goes live today

Farnborough, Hampshire, UK - March 18^th 2010

nDreams today announces the launch of 'Spirit of Adventure', the first ever soap opera on Facebook. Spirit of Adventure features a rich, twisting story that will be revealed week-by-week, written by Christian Wheeler (writer of Bramwell, a period drama for ITV, and PlayStation Home's cult cross-media game, Xi). It combines a compelling tale and strong characters with a variety of puzzles to create a unique narrative-driven Facebook experience.

"This is the first time social storytelling in this form has been delivered on Facebook," said Patrick O'Luanaigh, CEO of nDreams. "It allows people to actively follow and interact with a fascinating story as a community, as opposed to passively watching on television. I'm extremely excited about the launch of Spirit of Adventure, which is one of the first Facebook games/apps that's narrative-lead."

Spirit of Adventure follows the extraordinary tale of Helen Hobbes, a housewife who lives a happy life until she makes a discovery that leads her to abandon everything; her family, her home and her loving husband to go on a quest for a mysterious man who she doesn't even know yet.

"One of the things I love about Spirit of Adventure is that we've taken the traditional concept of story-telling and said, 'Let's see what we can do if...' So it's not just text - there are drawings, photos, letters that you can open and read; you can follow and help Helen via Twitter..." said Christian Wheeler, writer. "What we are talking about is interactive and participatory storytelling, even the puzzles are a part of the story, Helen might meet a waitress in a café and we'll suddenly have a puzzle based on the waitress's life, a tiny vignette into somebody else's life. This is storytelling for the Facebook generation."

Spirit of Adventure also opens up a host of other content such as puzzles, with new challenges linked into the story every week and a fan page with an active discussion forum where players can chat about what is going on and interact with the development team. There are also 70 unique keepsakes that players collect by completing puzzles, interacting with the game, and sharing with each other on Facebook. Users can join at any time and there are lots of surprises that will be revealed.

A new episode will be released every Thursday. Spirit of Adventure is free to experience, and you can play it now by searching for 'Spirit of Adventure' on Facebook or going to apps.facebook.com/spiritofadventure.

To see writer Christian Wheeler talk about the project in more depth, visit 'Unlimited' now (search for 'Unlimited' on Facebook) or go to the nDreamers YouTube channel at www.youtube.com/ndreamers.

More information on the game can be found at http://www.ndreams.com/, and you can follow the development of this and other unique projects on Twitter by following @patrickol.

London, UK - March 18th, 2010 - Measurement data about websites is usually based on visitor numbers. On Thursday March 18th, Whitevector starts to publish online discussion based free data about websites in its Site Metrics service. From the service, launched at Whitevector's website, one can see where consumers pay attention towards particular products and services.

With the help of the service, marketing professionals can quickly see where people talk about their own or their client's category and what the discussions are like. This way mapping out social media becomes easier than before. "Digital medias will occupy a bigger and bigger role in consumer marketing, and marketing planning must take social media into consideration right from the beginning. We will bring content and measurement data to the service from online forums, blogs, Twitter and Facebook's open pages.", says Whitevector's CEO Tommi Lehtonen.

The service will first cover UK, Sweden and Finland and later also in other European markets.

Whitevector has been working together with Dagmar (the Starcom office, and the largest media agency in Finland) for years with clients and developing social media analysis tools. "Site rankings are interesting for advertisers and agencies, when you are looking for sites where opinion influencers of a certain category are. Whitevector's tools help us to manage the broad social online world and allow us to do quick analyses", says Teija Soininen, Head of Planning at Dagmar.

Whitevector's measurement data brings new kind of information about online consumers to marketing planning and together with website visitor numbers it gives an even more accurate picture of digital media. Thus, knowing where consumers actively seek information about products and services provides an excellent starting point to do digital marketing.

Familiarise yourself to the service at http://www.whitevector.com/sitemetrics

Media contact:

Tommi Lehtonen, CEO, Whitevector Ltd, tel. +358 9 693 3366, tommi.lehtonen@whitevector.com

###

Whitevector is a Finnish social media analytics company that has worked with over 200 clients mostly in the Nordic countries and UK. Whitevector's main product is Chat Reports service that helps companies analyse online discussions in a versatile and comprehensive manner. Chat Reports' easy reporting gives more depth to campaign measurement and brand analysis studies and it offers an extensive information base to consumer research and online planning decision-making.

Online video platform Buto is celebrating its first birthday with a brace of statistics. The Buto team have pooled together all the data from their last 12 months of video streaming to give an insight into how people in the UK view video. And with Buto delivering 5 videos every single second, the results are of great interest.

Will Grant, Technology Director said: "We've got a really wide range of clients, from public sector bodies like the NHS and local authorities, to the eCommerce sites of some big retailers - but this research was about audiences, so we were able to collate all of our data and get some really interesting and useful numbers".

The numbers look like this:

The average duration of video watched over the last year was 1 minute and 31 seconds.

49% of viewers who start watching will watch to the end.

The most popular social network to share video to was Facebook, followed by Twitter.

Managing Director Andy McNamara added: "Lots of really high profile websites are only just beginning to work with video and see the benefits it brings in terms of truly engaged audiences. Buto finally allows us to say to clients 'video analytics are here, and we can categorically prove ROI'

Buto packages start at £99 + VAT per month and can scale up to meet growing requirements. There's also a free trial if you get in touch through the Buto website at www.buto.tv

END

CONTACTS:

Will Grant, Technology Director: 0121 224 8265 or 07917 412 472

Andy McNamara, Managing Director: 0121 224 8265 or 07786 435 299

Buto on twitter: http://twitter.com/ButoVideo

Notes for editors:

You can find out more about Buto: http://buto.tv

BACKGROUND:

Buto is the UK's leading online video platform.

It's a "software as a service" product, a web-based application that allows users to sign in and manage their video content.

Built on cutting-edge technology, Buto puts professional video publishing within reach of every organisation with pay-as-you-use pricing, advanced statistics and the highest quality video delivery available.

ONLINE VIDEO FACTS:

52% of viewers took a related action after viewing an online video

Source: Online Publishers Association: Frames of Reference: Online Video Advertising, Content and Consumer Behavior

Up to 40% incremental buying uplift for brands using online video vs other ad forms

Source: ComScore

94% average sell-through for on-line video advertising. Average CPM is £28. GBP

Source: IAB/Bain

31 billion online videos were played in November 2009 - in the US alone.

Source: Comscore November Report 2009

Core Facts
Finding local businesses is now easier than ever and a lot more fun, as Yell adds Augmented Reality to its supremely popular (and free) iPhone App.

Yell.com is building on the success of its number one business App with the development of an Augmented Reality version, available free on the App Store. The free Augmented Reality iPhone Beta App has been designed by Yell Labs, a group of technicians and strategists dedicated to making Yell the best way for local companies to advertise themselves and the best way for local people to find them. The App allows users to 'see' local shops, offices, restaurants and other useful services through the iPhone's camera viewer - even if they're round the corner or in the next street.

Yell's integrated online, on-phone and in-print services are the natural way to find a local business or service, just like it used to be when there was only the Yellow Pages.

How it works
As you move the iPhone around, yellow boxes are displayed over the live feed of the world directly in front of you. If you touch one of these boxes, information is displayed about that specific business such as address, phone number, opening hours and website. It's a combination of the iPhone's GPS and compass, which combine to pinpoint exactly where you are, and the way you're facing. Yell then seamlessly overlays the relevant information, taken from its database of two million businesses.

The App, which requires an iPhone 3GS, features:

• Radar: shown at the top of the screen, indicates which businesses are around you, 360°
• Categories Bar: swish your finger to the right and a display with popular searches appears allowing you to get to the information you want quickly
• Range: swish your finger to the left and you can set the distance that you want to see, therefore allowing you to reduce the amount of information on the screen

Quotes

"Yell's new Augmented Reality iPhone app means that any business can be found easily, even if it's tucked away around a corner or in the next street. So as people get used to using this kind of technology, having a prime 'high street' location could well become a lot less important." - Matthew Bottomley, director of new media product marketing at Yell.

"We're pleased with the result of our first experiment with Augmented Reality and are now working on fully integrating AR with our mobile service later in the year." - Matthew Bottomley, director of new media product marketing at Yell.

The first category vendor to integrate social networking tools with its software suite, Cornerstone honored among year's best in learning and talent management innovation

Santa Monica, Calif., March 11, 2010 - The first learning and talent management vendor to integrate enterprise social networking and collaboration tools with its comprehensive software suite, Cornerstone OnDemand today announced that it has won the a 2010 Bersin & Associates Learning Leaders Award in the "Vendor Innovation in Learning and Talent Management" category for its Cornerstone Connect platform. Based on detailed criteria compiled over years of research, the Learning Leaders Program, now in its fourth year, recognizes organizations which have developed and implemented effective and efficient approaches to employee learning and talent management, resulting in significant business improvement.

"Cornerstone's smart and innovative approach to enterprise social networking and collaboration succeeds in taking traditional talent management strategies to a whole new level," said David Mallon, principal analyst of Bersin & Associates. "By integrating collaboration tools with its core talent suite, Cornerstone is helping organizations transform and dramatically improve existing initiatives for employees and the extended enterprise. This includes connecting with new hires during the onboarding process, engaging former employees through alumni networks, and supplementing training programs with social learning."

Premier organizations such as Advantage Sales & Marketing, Bright Horizons Children's Centers, London Business School, Money Advice Trust, Oberthur Technologies, RSA, Sanford Health and Virgin Media have invested in Cornerstone's comprehensive enterprise social networking solution to drive workplace collaboration, foster informal learning and innovation, capture valuable corporate knowledge, and engage and support external customer and partner communities. Features include rich user profiles, communities of practice, status updates, live feed views, content rating and sharing, expertise location, blogs, wikis, and much more.

"Connecting geographically dispersed trainees in a workplace community where they can get to know one another and share experiences enriches the training and development process," said Wendie Whelan, Manager HRMS, Talent Development for Advantage Sales & Marketing, which is integrating Cornerstone Connect with Cornerstone's learning management platform to foster informal learning as part of its ACES (Accelerated Career Excellence in Sales) sales and leadership development program. "In addition to being a valuable information resource for our company, Cornerstone's social networking tools also are accelerating the participants' abilities to connect with senior leadership early in their careers, which helps to foster employee trust and loyalty."

In addition to Cornerstone's win for Connect, global workforce management services leader Kelly Services was honored as a 2010 Bersin Learning Leaders Award recipient in the "Learning Organization and Governance Excellence" category. Kelly uses Cornerstone's comprehensive software suite - including platforms for onboarding, learning, performance, succession and compensation - to manage and develop its 700,000 temporary and full-time employees around the globe.

"We are honored to be recognized by Bersin & Associates as a top innovator in the learning and talent management software space," said Adam Miller, President and CEO of Cornerstone OnDemand. "We also congratulate our client partner, Kelly Services, for its industry-leading achievements in organizational and governance excellence."

The Bersin & Associates report, "Learning Leaders 2010: Lessons from the Best," provides an in-depth look at the best practices of Cornerstone OnDemand and the other award winners. Click here to receive a complimentary copy.

Learning Leaders program partner Elearning! magazine also features Cornerstone and the other 2010 winners in its March special issue.

For more information about Cornerstone OnDemand, visit www.cornerstoneondemand.com. To read Cornerstone OnDemand's talent management blog, visit http://www.cornerstoneondemand.com/blog. To follow Cornerstone OnDemand on Twitter, visit http://twitter.com/cornerstoneinc.

About Cornerstone OnDemand
Cornerstone OnDemand empowers people around the world with on-demand, integrated learning and talent management software and services for connecting, developing and performing in the workplace. Cornerstone's Software-as-a-Service (SaaS)-based solutions span the workforce lifecycle, including onboarding, learning, social networking, compliance, performance, compensation and succession planning. The company also provides extended enterprise solutions to help companies better train and collaborate with customers, vendors and resellers. Available in 16 languages and supported by global, 24x7 customer care, Cornerstone is used by more than 3.3 million active subscribers in 141 countries. The company is headquartered in Santa Monica, California and has international offices in London, Paris, Munich and Tel Aviv.

###

Cornerstone® and Cornerstone OnDemand® are registered trademarks of Cornerstone OnDemand Inc.

Media Contact:
Michelle Haworth
Cornerstone OnDemand
Phone: +1 (310) 752-0178
mhaworth@cornerstoneondemand.com

Core Facts
• GPS dog-collar manufacturer Retrieva (www.retrievatracking.com) and mobile phone sat-nav specialists ViewRanger (www.viewranger.com) have unveiled new updates to their dog collar and software combination that allows you to track your dog on your mobile phone.
• The new features help you to predict where your runaway dog may be headed.
• The ViewRanger mobile phone software communicates with the Retrieva tracking collar via SMS text, and can show you the speed that your dog is travelling and the direction in which it is heading. The software automatically combines this with detailed street and topographic maps to give a visual indication of where your dog is likely to be.
• Other new features include global map coverage with street map and topographic basemap coverage and better reporting of the Retrieva collar status, including battery state, within the ViewRanger software.
• The update is included in new firmware within the Retrieva collars and within the latest ViewRanger sat-nav software. The ViewRanger software is included in-the-box with every Retrieva tracking collar.
• Pedigree breed dog owners, search and rescue dog teams in the UK, and working dogs in Scandinavia have all benefited from this co-operation.
• The Retrieva Tracking collars are available from www.retrievatracking.com RRP £199.99 and £9.99 per month to cover all network communications.

Quotes

Craig Wareham, co-founder and CEO of Augmentra, the company behind the ViewRanger software, says "Retrieva is an interesting application for ViewRanger and demonstrates well how different communities can use its functionality. We are delighted to have extended our software's support for Retrieva's enhanced capabilities. Plus, the addition of new global mapping within ViewRanger offers greater peace of mind to owners that take their pets on holiday. We look forward to future collaboration between our two innovative companies."

Jon Bryan, co-founder and managing director of Retrieva Tracking, said "The ability to see exactly what your dog is doing on your phone is essential to the users of our product, and we are delighted that ViewRanger have responded so effectively to our enhanced software capabilities. It is without doubt the most impressive platform available in the market today."

Boilerplate Statements

About Retrieva™ http://www.retrievatracking.com/
The Retrieva™ dog collar is a durable, waterproof, intelligent tracking device designed to enhance the safety, security and welfare of your dog. Using a combination of three advanced tracking technologies - GPS, GSM and RF, the Retrieva™ collar can be tracked virtually anywhere in the world. Ergonomically designed for a comfortable fit, the practical anti-theft collar instantly alerts you on your dog's location via SMS text to mapping software on your phone.

By accessing the Retrieva web based mapping panel you can create safe areas to monitor your dog as well as track it live using your computer or web-enabled phone. The collar also lets you know if your dog decides to take an unscheduled walk. Designed to prevent theft, it is difficult to remove and will alert you if such an attempt is made. Retrieva™ only needs to be charged once a week and also features a personal panic button on the buckle for alerting friends and family should you ever feel threatened when out walking with your dog.

The collar costs £199.99 and £9.99 per month to cover all network communications and support. No contract required.

Retrieva is a UK based company set up to develop new tracking technologies into practical, user-friendly consumer products.

About Augmentra Ltd. (www.viewranger.com)
Augmentra is the software development company behind ViewRanger™, the award winning mobile phone application which delivers GPS navigation, mapping and location-based content to outdoor activity enthusiasts and outdoor professionals worldwide.

ViewRanger works on a large number of Symbian mobile devices and will be adding Apple iphone and Android OS device compatibility in Spring 2010. The ViewRanger application is integrated with Facebook to allow web based location sharing.

Augmentra is partnered with national mapping agencies across Europe and with a range of content publishers. In North America, mapping and content is provided by National Geographic.

Follow Augmentra at www.twitter.com/viewranger

Barracuda Labs Launches New Security Information Portal, Reveals Only 21 Percent of Twitter Users are 'True Twitter Users'

Barracuda Networks Inc., a leading provider of security, storage and networking solutions, today released its Barracuda Labs 2009 Annual Report, revealing data from three areas: Twitter trends and tracking, Web threats and trends, and email spam and viruses. The report is available at the company's newly launched security research portal at http://barracudalabs.com.

The report drills down into 2009's fastest growing social networking application Twitter, and reviews growth drivers, usage trends and the overall Twitter crime rate. Barracuda Labs analyzed more than 19 million Twitter accounts, both legitimate and malicious, for frequency and content of tweets, user-to-user interactions, and each account's overall activity level.

Key highlights from Twitter's Red Carpet Era - Celebrities and Criminals include:

• Only 21 percent of Twitter users are actual True Twitter Users[1].
• Overall, users are becoming more active on Twitter.
• 49 percent of Twitter users, and 48 of the top 100 most followed Twitter users, joined during the Twitter Red Carpet Era[2], indicating the significant impact celebrities have on the social networking landscape as they bring their real-world fans over to Twitter.
• The Twitter growth rate spiked at 21.17 percent in April 2009 due to the Twitter Red Carpet Era.
• During the Twitter Red Carpet Era, the Twitter Crime Rate[3] increased 66 percent, and continued to escalate reaching 12 percent in October 2009, indicating one in eight accounts created was deemed to be malicious, suspicious or otherwise misused and subsequently suspended.

"In this report, we highlight some of the shifts in user behavior and the resulting attacker trends across messaging and Web," said Dr. Paul Judge, chief research officer at Barracuda Networks. "As social networking, and specifically Twitter, becomes more ingrained in everyday business, it is crucial to understand the nature of attacks happening on these sites, as well as how users and networks can be compromised."

To review the complete Barracuda Labs 2009 Annual Threat Report and the company's newly launched security portal, please visit http://barracudalabs.com.

About Barracuda Networks Inc.
Barracuda Networks Inc. combines premise-based gateways and software, cloud services, and sophisticated remote support to deliver comprehensive security, networking and storage solutions. The company's expansive product portfolio includes offerings for protection against email, Web and IM threats as well as products that improve application delivery and network access, message archiving, backup and data protection. Coca-Cola, FedEx, Harvard University, IBM, L'Oreal, and Europcar are among the more than 100,000 organizations protecting their IT infrastructures with Barracuda Networks' range of affordable, easy-to-deploy and manage solutions. Barracuda Networks is privately held with its International headquarters in Campbell, Calif. For more information, please visit www.barracudanetworks.com.

Resources:
• Download the Barracuda Labs 2009 Annual Report at http://barracudalabs.com/downloads/BarracudaLabs2009AnnualReport-FINAL.pdf
• View the Barracuda Labs security research portal at http://BarracudaLabs.com
• Access the Twitter's Red Carpet Era blog post at http://blog.barracuda.com
• Follow Barracuda Labs on Twitter at @barracudalabs

Footnotes:
1 - 'True Twitter User' is defined as a user that has at least (≥) 10 followers, follows at least (≥) 10 people, and has tweeted at least (≥) 10 times.

2 - 'Twitter Red Carpet Era' occurred from November 2008 to April 2009, when many "celebrities" - from actors and athletes to musicians and politicians - started Twitter accounts and began promoting the service on a daily basis.

3 - 'Twitter Crime Rate' is defined as the percentage of accounts created per month that were eventually suspended for malicious or suspicious activity, or otherwise misused.

# # #

Press Contact:
Richard Merrin / Jared Foley
Spreckley Partners Ltd.
Tel: +44 207 388 9988
Email: merrin@spreckley.co.uk / foley@spreckley.co.uk

Session to Highlight how Brand Lift can be Maximised with Online Advertising

London, March 10, 2010 - VideoEgg president Troy Young will present at the iMedia Brand Summit 2010 on 'Maximising Brand Lift with Online Advertising.' The session will consider the relative brand value of rich media ad units and how ad performance is impacted by environment.

What: iMedia Brand Summit 2010

When: 9.20 a.m. - 9.45 a.m. GMT, March 10, 2010

Where: Grand Hotel, Brighton, UK

VideoEgg's session will also highlight the company's recent collaboration with comScore in the largest lab based study to date that controls ad environment and ad experience to isolate the factors that enable brand lift to be maximised with online advertising. Highlights will include insights into the relative brand value of rich media ad units and how ad performance is impacted by environment.

Related resources:
• VideoEgg
• The New Brand Network
• VideoEgg on Twitter

About VideoEgg, Inc.
VideoEgg is a new kind of rich media advertising network that guarantees brand engagement. The network is composed of over 100 million uniques across more than 400 leading video, gaming and social network sites as well as social applications, bringing outstanding consumer reach and engagement to its advertising partners. An advertising innovator, VideoEgg was the first to commercialise interactive advertising overlays onto video, an approach that is being widely adopted by the industry. Founded in 2005 and based in San Francisco, with offices across North America, in the UK and Australia, the company is privately held and backed by August Capital, First Round Capital, Maveron, WPP and Focus Ventures. For more information on VideoEgg, please visit http://www.videoegg.com.

###

AdFrames and VideoEgg are trademarks, servicemarks or registered trademarks in the United States and other countries. All other brands, names, or trademarks mentioned in this document are the property of their respective owners.

VideoEgg PR Contact:
Mikki Choman, Hill & Knowlton
+44(0)20 7413 3015
mikki.choman@hillandknowlton.com

53 nominees confirmed to battle for this year's premier communications industry awards

MORRISTOWN, NJ—March 10, 2010 - Interest in TM Forum's Excellence Awards 2010 has soared to an all time high it was announced today, as a record 53 official nominees hit the judging slate. TM Forum's Excellence Awards are regarded as the most prestigious awards of their kind, recognizing global leadership, innovation and excellence, whilst giving significance to the achievements of companies within the communications industry.

Attracting nominations from Communications Service Providers, suppliers and systems integrators, the TM Forum Excellence Awards are widely recognized as truly impartial awards for the communications industry.

This year's awards include four new best practice categories:

• TM Forum Industry Leadership Award - to be awarded to the company demonstrating leadership, dedication and commitment to the Forum's industry collaboration activities, and overall progress in the industry.
• TM Forum Operational Excellence Award - to be awarded to the Communications Service Provider demonstrating the most innovative and effective use of TM Forum Solution Frameworks to deliver tangible cost reduction, efficiency improvement and operational agility.
• TM Forum Solution Excellence Award - to be awarded to the supplier or system integrator demonstrating the most innovative and effective use of TM Forum Solution Frameworks to deliver tangible cost reduction and efficiency improvement.
• TM Forum Business Innovation Award - to be awarded to the Communications Service Provider demonstrating the most innovative and successful new service or business model.

As interest in the awards soar competition will be fierce, with 10 entries for the Industry Leadership category, 11 for the Operational Excellence category, 26 for the Solution Excellence category and 8 for the new Business Innovation category

An independent panel of highly-respected industry experts will review the list and narrow it down to six finalists in each category. The winners for certain categories will be decided through an open vote by the 750 TM Forum member companies, and announced to an audience of more than 2,500 senior executives from the industry at the Forum's flagship Management World 2010 conference on the morning of Tuesday, May 18, 2010.

The Official Nominees for the TM Forum Excellence Awards 2010 are:

TM Forum Solution Excellence Award	TM Forum Industry Leadership Award
Alcatel-Lucent	BSM impact Limited
cVidya Networks	cVidya Networks
generationE Technologies	IBM
INFONOVA GmbH	NetCracker Technologies Corp.
Tata Consultancy Services	Qwest Communictions
IBM	Telcordia Technologies
Subex Ltd.	AMDOCS Inc.
Intelliden, Inc.	DoD
BI Telecom	FROX Communication
Centina Systems	The OpenNMS Group, Inc
Cisco	Operational Excellence Award
Clarity	China Mobile Communications Corporation
Comarch SA	China Unicom have two entries for this category
ConceptWave Software Inc.	Magyar Telekom
Huawei Technologies Co., Ltd.	Saudi Telecommunications Company
IBM Corporation	Slovak Telekom
Kabira Technologies	Tata Communications
Microsoft Corporation	Telekom Slovenije
Telcordia Technologies	Telefónica O2UK Limited
NetCracker Technology Corp.	Vodafone D2 GmbH
Netformx, Inc.	TM Forum Business Innovation Award
Redknee	BT have two entries for this category
Systems Mechanics Ltd.	China Unicom
Tata Consultancy Services Ltd.	IBM
	Microsoft Corporation
	Qwest Communications
	Tata Consultancy Services
	Telefonica Latin America & Huawei Technologies

Quotes:

"The quality and quantity of this year's nominations illustrate growing confidence within the industry," said Nik Willetts, CMO, TM Forum. "This year's nominations show a significant step change in innovation by service providers, increasingly in partnership with their suppliers. TM Forum standards are critical to the success of these projects, offering a platform for success."

Resources:
• Learn more about TM Forum's Excellence Awards 2010.
• Management World 2010, keynote and speaker details, as well as information surrounding training courses available at the event are available at http://www.tmforum.org/mw2010
• Find out more about TM Forum's other events and conferences.
• Subscribe to TM Forum's press releases RSS feed and newsletters.
• Press and analysts are invited to contact Geoff Devlin to apply for free press access to the event if appropriate

About TM Forum:

Enabling the Digital Services Revolution
With more than 700 corporate members in 195 countries, TM Forum is the world's leading industry association focused on enabling best-in-class IT for service providers in the communications, media and cloud service markets. The Forum provides business-critical industry standards and expertise to enable the creation, delivery and monetization of digital services.

TM Forum brings together the world's largest communications, technology and media companies, providing an innovative, industry-leading approach to collaborative R&D, along with wide range of support services including benchmarking, training and certification. The Forum produces the renowned international Management World conference series, as well as thought-leading industry research and publications.

Press Contacts:

TM Forum
Geoff Devlin
PR Director
gdevlin@tmforum.org
+44 (0)7894 300 280

United States Media Contact
March Communications
Nate Hubbell
tmforum@marchpr.com
+1 617 960 9875

Fact-packed Smaato report focuses on U.S. & South-East Asian markets

Special Smaato Podcast Series Showcases Mobile Advertising Award Winners & Trends That Matter

REDWOOD SHORES, CA. and COLOGNE, Germany - March 4, 2010 - Smaato Inc., a leading mobile ad optimizer and mobile advertising agency, has released its latest global mobile advertising metrics in an exclusive post at MSearchGroove, a top 50 influential source of analysis and commentary on mobile marketing, mobile search and social media. Smaato's Worldwide Index - which analyzes ad network fill rates and sheds important light on click-through rates (CTR) segmented by handset operating system, geography and response times - is based on data collected from 35 mobile ad networks and over 4 billion ad requests served in the Smaato network of more than 3,000 registered mobile publishers in February 2010.

Overall, Smaato's metrics show that the average worldwide ad network fill rates remain constant at 29% in February 2010. The fill rate is measured as the percentage of ads delivered per ad request and varies by different factors, like country, device, content type.

Smaato's Index also provides a breakdown of CTR data, segmented according to operating system, showing that Symbian continues to lead the pack, with Android a distant second. However, there are some significant shifts that indicate the gap between operating system CTRs could be closing fast. For example, BlackBerry comes in at 51, up from 30 in December 2009, while Symbian - still the dominant operating system - has dropped slightly. It comes in at 147, compared with 173 in December 2009.

However, the biggest surprise is the lead Windows Mobile has over Apple. Specifically, the iPhone and iPod Touch show a declining CTR, coming in with a rate of 89. This is the first time Apple devices have dipped below the average Index of 100, and the first time that Windows Mobile has edged ahead of its rival. In December 2009 the iPhone posted a CTR Index of 119, sliding to 104 in January 2010.

A more detailed analysis of the Smaato Worldwide Index, which covers the ad fill rates of the global top 10 ad networks and a special focus on the fill rates of mobile ad networks in the U.S. and South-East Asia, has been posted on MSearchGroove today (www.msearchgroove.com).

Overall, the best performing mobile ad network in the Smaato Worldwide Index had a fill rate of 72% in February 2010, down 17 from January. Despite this decrease, the average for worldwide ad network fill rate performance remained steady at 29%. What's more, Smaato found that six of the top ten ad networks performed above this average. This re-enforces the pivotal importance and advantages of the network aggregation business model. Smaato aggregates 35 ad networks across the globe to ensure partners get the highest possible fill rate.

"Publishers struggle to identify - in real-time - the right ad network to deliver the right results," notes Peggy Anne Salz, Chief Analyst at MSearchGroove (MSG). "Smaato's aggregation model, which has gained traction globally through its ability to dynamically identify the ad networks that monetize publishers' inventory best, is core to Smaato's competitive advantage."

Smaato is also focused on cultivating a robust mobile advertising business ecosystem in which in can play a leadership role. To this end Smaato also dedicates significant resources to identify and encourage mobile advertising pioneers and innovators.

A prime example of this is the Smaato Mobile Advertising Award, which recognizes excellence in the mobile advertising and developers harnessing mobile apps and the mobile Web that can also be tapped to deliver compelling messages and campaigns to consumers worldwide.

Among the winners - chosen by a world-class jury of leading influencers of the mobile community including MSearchGroove - were: Aloqa, a U.S.-based mobile service that proactively notifies people of interesting places, events, music, movies and other activities nearby; Waze, an Israeli startup that taps the wisdom of crowds to provide real-time maps, traffic information and turn-by-turn directions; and Yoose, a provider of mobile coupon and loyalty programs based in Germany.

To showcase these high-flyer companies and their views on industry hot topics including engagement, location services, mobile couponing and crowd-sourcing Smaato has collaborated with MSearchGroove to produce a special podcast series showcasing the three company CEOs. In the interviews, which originally aired in time for the Mobile World Congress in February, the executives also comment on the meetings with eight top-notch VCs - high-level introductions that are part of the Smaato Award. The complete podcast series can be found at www.msearchgroove.com.

Moving forward, Smaato will join MSearchGroove's growing roster of contributors and collaborators. MSearchGroove showcases thought leadership from a select group of partners and supporters including Tego Interactive, a company delivering delivers digital strategy and execution for startups, brands and mobile network operators worldwide; Bango, a mobile payments and mobile analytics provider; Taptu, a mobile search provider; and Netsize a mobile commerce and communications provider on topics ranging from usability and user experience to mobile industry mega-trends. In addition, MSearchGroove publishes exclusive columns from leading industry executives including Colm Healy, Vice President of EMEA Services for Qualcomm Internet Services (QIS) and General Manager of Xiam Technologies, and Antti Öhrling, Co-Founder of Blyk, the messaging media that works with mobile operators to link young people with brands and other stuff they like.

About MSearchGroove
At the intersection of content and context
Peggy Anne Salz is the Chief Analyst and Founder of MSearchGroove (MSG), a top 50 influential technology site* providing analysis and commentary on mobile search, mobile advertising, and social media. She also leads a team of committed mobile authorities to produce bespoke research, white papers, thought leadership columns & commentary, sponsored podcasts, and editorial content for the mobile industry. Her report, "Mobile Search & Content Discovery," was regarded as the first in-depth study of its kind, establishing Peggy as an authority on mobile search and content discovery technologies, enabling media companies and mobile operators to monetize content and services. Her most recent series of practical how-to white papers covers the basics of mobile advertising and mobile analytics, earning her a reputation as a leading mobile advertising expert. Her published work, which includes more than 300 articles on the mobile industry, has appeared in magazines and online destinations such as The International Herald Tribune, The Wall Street Journal, Mobile Entertainment, New Media Age, and in the Agile Minds column in EContent magazine, among many more.

For more information, please visit www.msearchgroove.com.

About Smaato Inc.
Smaato is a pioneering mobile advertising company that operates the mobile ad optimization platform called SOMA (Smaato Open Mobile Advertising) and partners with mobile publishers, developers, ad networks and operators. More than 3,000 publishers have signed up with Smaato as a partner to monetize their content in 215+ countries and Smaato is managing 4 billion ad requests per month.

SOMA's unique feature is the aggregation of 35 leading ad networks globally to maximize mobile advertising ARPU. SOMA can be easily integrated with ad networks, ad inventory owners (publishers, developers and operators) and 3rd party ad technology providers. Smaato is an active member of the Mobile Marketing Association, the dot.mobi Advisory Group and the German Digital Media Association BVDW. Smaato received a Top 100 Private Company Award by AlwaysOn Media (2009 & 2007) and was an Andrew Seybold Choice Awards finalist at CTIA 2008 for best Newcomer, among other awards. Smaato Inc. is based in Redwood Shores, California. The privately held company was founded in 2005 by an experienced International management team. The European headquarters are in Hamburg, Germany and the Asia-Pacific presence of Smaato has been established in Singapore.

For more information, please visit www.smaato.com .

* Konector named MSearchGroove a top 50 influential site in its recent industry report. Konector is the first company to use detailed audience analysis to rank the top blogs in order to provide marketing, advertising and PR professionals with the confidence to know which blogs have the greatest influence to promote their brands online.

For media enquiries, please contact:
Peggy Anne Salz
Email: peggy@msearchgroove.com
Mobile: +49 172 245 1028

The BAFTAs are behind us, the Oscars are in front of us, and in the middle, filling the film season void, is the Pet Society Movie Awards. Playfish, the organisers of this glittering new entry onto the awards circuit, are pleased to today unveil the lucky award winners.

The Pet Society Movie Awards was launched on February 15th and challenged players of popular online social game, Pet Society, to get in the director's chair and recreate famous movie scenes using their virtual pets. The Pet Society community rose to the challenge and made film stars out of their fully customisable virtual pets by using the various items that are available for sale in the game, including clothes, furniture, food, toys, gadgets and other items.

In just two weeks the competition received over 20,000 entries, with more than 136,000 people becoming fans of the Facebook page. The level of creativity and effort that the Pet Society community put into their entries was absolutely staggering, and it was hard to pick winners amongst the thousands of great images and videos submitted. Thirteen entries rose to the top though, so without further ado, we give you the winners.....!

Best Comedy
Back to the Future (video)

Best Action
King Kong (image)

Best Science Fiction
E.T. (image)

Best Drama
American Beauty (image)

Best Romance
Breakfast at Tiffany's (image)

Best Horror
Silent Hill (image)

Best Musical
Singing in the Rain (image)

Best Picture
Casablanca (image)

Best Thriller
The Shining (video)

Gangster City Award for Best Gangster Movie
The Usual Suspects (image)

Best Miscellaneous
Snow White and the Seven Dwarves (video)

Best Fantasy
Cinderella (video)
Lord of the Rings (image)

Overall Best Movie
Titanic (video)

Each of the 11 category winners will receive 500 Playfish Cash and a Golden Mayor Award (named after the Pet Society town mayor). In addition, winner of the Best Movie award will win 1000 Playfish Cash, as well a Golden Mayor Award. Congratulations!

What is Pet Society?

Pet Society is made by leading social games company, Playfish, for friends to play together on social networks such as Facebook, Myspace and Bebo. Over 21 million people are playing Pet Society each month on Facebook alone (equivalent to the population of Australia). Pet Society lets users create and look after their own virtual pet; they can decorate the house they live in, play with them and buy them a wide variety of virtual goods. The pet lives in a town populated by other pets owned by the user's social network friends, so they can always pop round to visit!

ImpulsePay provides alternative to Premium SMS or credit card payment

London, 9th March: ImpulsePay (www.impulsepay.com) has launched a range of ideas to highlight the different content, applications and services that would benefit from the new payments service based on Payforit. ImpulsePay provides a simple way for content owners to generate revenue, by directly billing users' mobile phones, offering a simple and easy-to-use alternative to Premium SMS or credit card payments.

Previously known as GoPayforit, the recently launched service successfully provides a payment service for many mobile application developers, blogs, WAP sites and websites who have been using ImpulsePay to charge for content, membership, physical goods - or anything they wish to sell.

"What we wanted to do was make it clear that it's not just about online content," said Chris Newell, CEO of ImpulsePay. "Given the nature of the service we can be used to pay for mobile applications, donations, or even services that require payment verification - such as car parking. As we can offer age-verification as well, ImpulsePay could even be used for adult or gambling services."

ImpulsePay's service is based on Payforit - the payment service supported by all licensed UK mobile operators. Using Payforit, ImpulsePay collects payment directly from the user's mobile phone bill, or available credit if on PAYG, meaning anyone with a mobile phone can now buy content, make a donation or pay for a mobile application on their phone or online.

The Payforit service works on any handset in the UK and across all networks. When accessed on mobile websites, users make a purchase in just one click, with no additional information that needs to be entered. Payforit allows simple hyperlinks to the payments page and once the transaction is complete, it returns the user to the relevant page to receive their content.

One of the advantages of ImpulsePay for content owners is how simple the service is to set up and use. Previously, online payments could only be completed using credit cards, Premium SMS or a dedicated service such as PayPal. However, these methods often proved to be complicated to set up and cumbersome for many potential customers.

Another key advantage is that the mobile websites which use Payforit find that the revenue split is similar to the 70:30 model offered by Apple's iPhone App Store, but works on both mobile and standard web sites.

Content owners that use ImpulsePay do so to avoid the complexity of setting up a credit card payment system. For many sites still testing the business model for payment, the time and effort to set up a credit card payment system isn't worth the effort. On top of that, many potential customers don't have a credit card, or are not signed up to the specific payment service the website wants to use.

Whereas the issues with Premium SMS can be about the quality of the service. Sometime there can be difficulties with the delivery of the final content, especially when the user is in an area with poor mobile coverage as the messages can fail to be delivered. For any service that requires verification of payment this can be problematic.

As the UK's fastest growing Payforit provider, ImpulsePay provides content owners, application developers, charities or even adult and gambling sites a simple and easy to use process to establish a payment service - they can be set up and running within minutes using the easy integration option. Alternatively, comprehensive developer coding options are available for those wanting to do a more integrated setup or use custom branding.

ImpulsePay offers the widest range of tariffs, meaning that everyone can find the right price point to match the content. On top of that, ten day payment terms are offered as standard, providing better cashflow for content owners.

To join the growing number of content owners who are using the service and to get started with the quick online signup process and no monthly contracts or set up fees visit www.impulsepay.com.

Or, for more information please email office AT impulsepay.com

ST-Ericsson to provide mobile platforms for connected lifestyle devices

Paris - March 4, 2010 — Sagem Wireless, a leader in the design and delivery of customised connected lifestyle devices and services, today announced that it has selected ST-Ericsson as its platform provider for future Sagem Wireless devices. The partnership will see ST-Ericsson, a world leader in wireless semiconductors and platforms, support a major part of the range of products in the Sagem Wireless portfolio. Sagem Wireless will develop and integrate its innovations on these platforms.

With this partnership, Sagem Wireless will focus their developments on a family of platforms from ST-Ericsson, fostering synergies across the range for the benefit of its customers. Working across Open OS and Real Time OS (RTOS) systems, the partnership will enable Sagem Wireless to rationalise its developments and to bring new devices to market based on cutting edge technologies. This strategy will accelerate the development of connected lifestyle devices and services.

"As mobile devices evolve in technology and capability, the pace of innovation is constantly increasing," said Yves Portalier, Executive Vice President of Strategic Planning, Sagem Wireless. "Integration at the platform level of services and features such as next generation video, rich user interfaces and connected applications are of critical importance. Leveraging and deeply integrating the ST-Ericsson platform across our product portfolio will create a foundation that is consistent with our track record for combining innovation with proven reliability."

"The partnership with Sagem Wireless will allow us to broaden our market reach,"
said Pascal Langlois, Chief Sales and Marketing Officer, ST-Ericsson. "We are looking forward to supporting it in developing and bringing innovative products to customers."

Through this partnership, Sagem Wireless demonstrates its capacity to develop an eco-system of leading edge partners for key technologies.

About Sagem Wireless
Sagem Wireless provides customised connected lifestyle devices and services to leading consumer lifestyle brands and mobile network operators worldwide. Using technology innovation and customer insight as strategic tools in the product design process, Sagem Wireless develops a range of connected lifestyle devices personalised to the specific needs of different customer segments. With industry leading technology partners and its own R&D centres based in Europe and Asia, Sagem Wireless offers pre-requisite manufacturing expertise intrinsic to the product design process that relies on both flexibility and the highest level of quality to assure successful entry into new and existing markets. For more information, visit: www.sagemwireless.com

About ST-Ericsson
ST-Ericsson is a world leader in developing and delivering a complete portfolio of innovative mobile platforms and cutting-edge wireless semiconductor solutions across the broad spectrum of mobile technologies. The company is a leading supplier to the top handset manufacturers and ST-Ericsson's products and technologies enable more than half of all phones in use today. The company generated pro-forma sales of about USD 2.7 billion in 2009. ST-Ericsson was established as a 50/50 joint venture by STMicroelectronics (NYSE: STM) and Ericsson (NASDAQ: ERIC) in February 2009, with headquarters in Geneva, Switzerland.

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Sagem Wireless Media Relations:
Isabelle Jourdain
Head of Communication, Sagem Wireless
Tel: +33 1 34 41 96 11
mediarelations@sagemwireless.com

Matt Ball
AxiCom for Sagem Wireless
Tel: +44 20 8392 4077
Email: sagem@axicom.com

ST-Ericsson Media Relations
Phone: +41 22 930 2730 or +46 76 1335952
Email: media.relations@stericsson.com