This month was marked by a string of good news stories that speak volumes about the state of mobile marketing and advertising. From the milestone acquisition of AdMob by Google for a cool $750 million in stock, to the news that Millennial Media had raised nearly $16 million in growth capital, to the milestone statement from...

How many ad networks can mobile support? Are we heading for a shake-in/shake-out? And, if so, what capabilities will likely separate the winners from the also-rans? These are just some of the key questions that came up during interviews with ad network executives at Mobile World Congress (MWC), and in a string of recent phone briefings. It's also a line of questioning I hope to pursue at ThinkMobile, and Meet the...

Hot off the presses today, I see the Mobile Marketing Association (MMA) has released a 10-page white paper on mobile search, developed by the MMA’s Mobile Search Task Force, chaired by AOL and JumpTap, and in collaboration with other MMA members including Microsoft, Nielsen Mobile, Qualcomm and Yahoo. The valuable primer walks us through the [...]...