T-MOBILE CZECH STUDY SAYS SMS/MMS AD RESPONSE RATE 27 TIMES HIGHER THAN INTERNET BANNER CAMPAIGNS. The project confirmed the high response rates of SMS and MMS ads, based on campaigns from 22 advertisers, including Coca-Cola, Nestle, L'Oreal, Ford, Komercni banka and Eurolines. The most successful campaign had a response rate of almost 12 percent, while even the results of the least successful campaign were three ti...

Mobile marketing insights, an update on mobile search behavior, and a few choice stats were among the highlights at last week's meeting of the Telecom Council of Silicon Valley at Hewlett Packard's headquarters in Palo Alto. The event, which brought together an exciting cross-section of industry movers and shakers, is the subject of a special two-part post. Is this a banner year for advertising? No pun intende...

We have lift-off! Timed to all the buzz around converged messaging in Munich this week, I caught up with Blyk, an ad-funded MVNO that has built its business model on the belief that advertising is content and that enabling a two-way conversation (via SMS and MMS) between brands and users is the best way to [...]...