After conducting in-depth analysis into the campaigns I ran using three ad networks (Google, Decktrade, and Mo’Jiva), this is the unexpected yet inevitable conclusion I reach. Google gets high marks in my book for relevancy (geographical targeting, for example), and other ad networks would do well to borrow a page from Google’s modus operandi.

Regular readers may recall that my mobile advertising white paper (Mobile advertising for newbies) documented how I (together with my es…