This month was marked by a string of good news stories that speak volumes about the state of mobile marketing and advertising. From the milestone acquisition of AdMob by Google for a cool $750 million in stock, to the news that Millennial Media had raised nearly $16 million in growth capital, to the milestone statement from...

In brief: Events where you can network with MSearchGroove (Peggy Anne Salz) and Mobile Groove (Inma Martinez). A chance for you to register for Mobilize, a path-breaking mobile industry event organized by GigaOM and a call for companies attending Mobile Marketing Forum Europe (MMF) in Berlin to schedule an interview with bnetTV. Only a few weeks since I teamed up with Inma Martinez - a leading digital media stra...

The realization that mobile advertising is ripe for a re-think (and the stark possibility that traditional advertising inventory may be dead on the mobile platform, as Alan Moore, author luminary and founder of the communication consultancy SMLXL, suggests) forces operators, brands, enablers and agencies to focus on what many are calling engagement marketing. At the other end of the spectrum, this shift in mindset...