Until now much of the discussion around app store platforms and developer communities has been a technical one focused on primarily on APIs (which ones to open to third-party developers when and why), toolchains and toolkits (the optimal level of integration and how to achieve it) and development costs (value for money and how to...
March 8, 2010
Tags: Aepona, Alcatel Lucent, Amdocs Interactive, Android, app store, Apple, Bell Canada, Developer Community, Eric von Hippel, Forum Nokia, GSMA, Litmus, Location-based services, Malaysia, Maxis, MiKandi, Mob4Hire, Mobile Internet, Mobile Monday Austria, O2 Telefonica, Ondeego, OneAPI, Ovi, radio FM4, Rogers Wireless, Telus
Posted in Location-based services, Mobile Advertising, Mobile Content, Mobile Research, Personalization | 7 Comments »
Back from Mobile Advertising UK (Twitter feed: #maduk) in London with new and practical insights into mobile advertising and extremely positive feedback on my report findings.
Regular readers will recall that MSG was commissioned to conduct Mobile Advertising UK, a research project research endorsed by the Interactive Advertising Bureau (IAB) and the Mobile Marketing Association (MMA), to expertly document the sta...
June 18, 2009
Tags: 3, 3UK, 4th Screen, Adfortel, AdMob, Alcatel Lucent, bango, behavioral targeting, Comverse, Google, IAB UK, IBM Scout, InsideMobile, Location-based services, MMA, Mobile Advertising, Mobile Advertising U.K., mobile analytics, Mobile Coupons, Mobile Marketing, Mobile Search, Mobixell, Ogilvy, Orange, podcast, RGA, Rory Sutherland, SMS, Sponge, T-Mobile, Vodafone
Posted in Content Discovery, Local Search, Location-based services, Mobile Advertising, Mobile Research, Mobile Search, Personalization, Podcasts | 4 Comments »
