An exclusive interview with Noam Raffaelli, managing director of Plaza for Qualcomm Internet Services, and a look at Qualcomm's upcoming and exclusive event during Mobile World Congress (MWC) in Barcelona. I am honored to participate in the Plaza Mobile Internet Forum in Barcelona (my presentation explores mobile Internet strategies and what media companies can do to take advantage of the widget opportunity). But the real news is the crowd of major publishers and brands, including Amazon, Turner Broadcasting System, and Universal McCann, I will address, and a special guest whose identity I have promised to not yet divulge. In the course of conducting interviews with some 35 industry movers and shakers for the Netsize Guide - an in-depth analysis of the mobile industry - I learned that, across the board, senior executives viewed the march of Internet giants such as Google into mobile, and the advance of handset makers such as Apple and Nokia into content and apps, as more of a cause for concern than celebration. Qualcomm takes a different approach, crafting a one-of-a-kind mobile Internet strategy that allows mobile operators to control their own apps store - and their destiny. What's next for Qualcomm? In the run up to Mobile World Congress (MWC), I caught up with Noam Raffaelli, managing director of Plaza for Qualcomm Internet Services, to discuss the evolution of Plaza (and how it can be leveraged as a monetization platform); the role of widgets; and the increased focus on mobile advertising. Special thanks to Richard George, Qualcomm account manager at Hill & Knowlton, for arranging the briefing.