Until now much of the discussion around app store platforms and developer communities has been a technical one focused on primarily on APIs (which ones to open to third-party developers when and why), toolchains and toolkits (the optimal level of integration and how to achieve it) and development costs (value for money and how to...
March 8, 2010
Reams have been written about the impact of the Apple iPhone on content production and content creation. Yes, we should be excited about the avalanche of apps and content, but we must also cope with the hard reality that one Web presence may not be enough. In fact, it may be that we are witnessing the emergence of a new...
February 22, 2010
In the run up to Mobile World Congress 2010 MSG hosts a three part series dissecting the mobile developments impacting the mobile industry and our society at all levels, as documented in the Netsize Guide. This
comprehensive annual analysis of what matters in mobile - often referred to as a mobile 2.0 reference work -- combines country telecommunications data, exclusive interviews with senior executives and insight...
February 11, 2010
With the intense coverage that mobile applications continue to attract, the content developers are already starting to investigate alternative distribution channels to the App "Stores" themselves. In the rush to follow the now crowded mobile apps market, developers are starting to realise that after all their efforts to build a mobile app, to get noticed and survive they need to look beyond the app store.
Distribution is no longer about being in the top 10 – almost impossible amongst such fierce competition and undocumented selection methods by store managers. It is now about maximizing distribution and revenues. This is precisely what a recent survey by Bango uncovered. Bango surveyed over 400 developers and content providers in the USA and Europe, and the results revealed:...
Netsize - a Gemalto company and leading mobile communications and commerce enabler - kicks off its MSG microsite with a look at the controversial findings of the Mobile Trends Survey 2010. Drawing from an online survey of over 1,000+ mobile professionals and practitioners, the survey found that the vast majority (87 percent) of respondents believe the Apple App Store will be the most successful app store in the mobil...
January 31, 2010
As promised in my earlier post, I'm back with a sneak peek at the controversial findings of the Mobile Trends Survey 2010, conducted by Netsize, a Gemalto company and leading mobile communications and commerce enabler. Drawing from an online survey of over 1,000+ mobile professionals and practitioners, the survey found that the vast majority (87 percent) of respondents believe the Apple App Store will be the most successful app store in the mobile space.
Google's Android Market is a distant second (60 percent), followed by Nokia's Ovi Store (30 percent) and RIM's BlackBerry App World (27 percent). Respondents could choose more than one answer - which is why the total exceeds 100 percent....

