This month was marked by a string of good news stories that speak volumes about the state of mobile marketing and advertising. From the milestone acquisition of AdMob by Google for a cool $750 million in stock, to the news that Millennial Media had raised nearly $16 million in growth capital, to the milestone statement from...
November 25, 2009
Tags: 4INFO, AdMob, AKQA, app, AT&T Interactive, BestBuy, Chetan Sharma, CNN, Coca-Cola, F.biz, Google, iPhone, local mobile search, Microsoft, Millennial Media, MMA, Mobile Dreams Factory, MyThum, Pizza Hut, Transpera, Wells Fargo Bank, Yahoo, Zumobi
Posted in Local Search, Location-based services, Mobile Advertising, Mobile Research, Mobile Search | 3 Comments »
SMARTPHONES ACCOUNTED FOR ALMOST THREE TIMES more usage than their relative market share, according to AdMob's April 2009 Mobile Metrics Report.The report compared usage of mobile websites to usage of HTML sites on mobile devices and found the relative usage of both to be highest on Apple and Android devices. The iPhone's OS had 8 percent of the smartphone market, yet generated 43 percent of mobile web requests and...
May 29, 2009
Tags: AdMob, advertising acceptance, app, app store, Apple, BlackBerry, Facebook, Gartner, Google, iPhone, Mobile Advertising, Mobile Advertising U.K., mobile analytics, Mobile Internet, Mobile Marketing, Mobile payment, Mobile Search, Multimodal Mobile Search, MySpace, NFC, Opera, smartphone, Voice Search, Wikipedia, YouTube
Posted in Data Points, Mobile Advertising, Mobile Research, Mobile Search, Personalization | No Comments »
