Several weeks into MSG'S exciting line-up of mobile industry projects (mobile advertising and mobile search), and I am impressed by the pivotal importance the majority of interviewees place on context. Whether it's advertising or contextual search, the new business mantra is personalization. It's all about delivering the right advertising/content/app/results to the right person in the right context.
But this time...
May 28, 2009
Tags: app store, Apple, applications, Clay Shirky, Contextual Advertising, Contextual Content, Filtering, JumpTap, Mobile Advertising, Mobile Marketing, Personalization, Qualcomm, Recommendation, Xiam
Posted in Content Discovery, Mobile Advertising, Mobile Search, Personalization, Recommendation, Web 2.0 | No Comments »
I've done dozens of podcasts to date, but this one stands out as the one I can listen to again and again. In fact, rather than edit it down, I turned it into a two-part series. Why? Because Tom Huseby, Managing Partner who formed SeaPoint Ventures back in 1997, is an industry veteran who calls them as he see them.
A browse through Tom's bio and it's clear he's not one to follow the crowd of lemming investors who r...
January 29, 2009
Tags: applications, behavioral targeting, Every Single One Of Us, Investment, iPhone, Mobile Advertising, Personalization, podcast, SeaPoint Ventures, targeting, VC
Posted in Mobile Advertising, Personalization | 2 Comments »