In brief: Recounting my briefing in London with Amdocs prior to the CES 8 launch, the results of a recent service provider survey and the wider implications of both as operators move from selling access to selling value.
What happens when the Internet of Things – trillions of devices,...
January 25, 2010
Tags: amdocs, app store, behavioral targeting, changingworlds, Connected World, Google, Mobile Advertising, mobile analytics, mobile commerce, mobile CRM, Mobile Marketing, Personalization, ReadWriteWeb, Recommendation, targeting
Posted in Content Discovery, Mobile Advertising, Mobile Research, Personalization, Recommendation, Web 2.0 | 1 Comment »
Local focused mobile advertising is shaping up to be more than a revenue opportunity. There is every indication that it will be one the few channels to buck the downward trend in advertising spend over the next few years. Where's the money?...
November 26, 2009
Tags: AdMob, behavioral targeting, Google, Location-based services, MCN, Microsoft, Mobile Advertising, Mobile Marketing, Taptu, Yahoo
Posted in Local Search, Location-based services, Mobile Advertising, Mobile Research | 6 Comments »
Regular readers will recall that I am sharply focused on tools/technologies and companies providing personalization and recommendations solutions to mobile operators and content owners. My passion stems from my own ongoing research into content discovery and – more recently – work on a new report on mobile personalization and recommendation. (If you are a company in this space, then I invite you to contact me dir...
November 20, 2009
Tags: behavioral targeting, Mobile Search, Mobile Social Networking, Mobile Social Networks, Personalization, Qualcomm, Recommendation, Social Media Marketing, Xiam
Posted in Content Discovery, Data Points, Mobile Research, Mobile Search, Mobile Social Networking, Personalization, Recommendation | 2 Comments »
In brief: The MSG special report on content/advertising personalization continues with ChangingWorlds, an Amdocs company, and includes a review of the company's recent road test of personalized mobile advertising across more than 200,000 people over a four-month period.
In preparation for my own industry report on personalization and recommendation I have spent the last weeks interviewing a who's who of industry p...
November 11, 2009
Tags: Ad Personalizer, AdMob, Amdocs Interactive, behavioral targeting, changingworlds, Google, Mobile Advertising, mobile analytics, mobile CRM, Mobile Internet, Mobile Marketing, O2, Personalization, podcast, Recommendation, Telefonica, Vodafone
Posted in Content Discovery, Data Points, Mobile Advertising, Mobile Research, Personalization, Podcasts | 2 Comments »
In brief: Regular columnist and contributor Jim Levey looks at the battle brewing in the living room. Cable companies, telcos or Internet giants – who will control (and monetize) our content experiences? Look for companies that successfully wield personalization and recommendation technologies to deliver content we appreciate and advertising we accept to be in the winner's circle.
Imagine a living room whe...
September 29, 2009
Tags: American Express, ARRIS, behavioral targeting, Best Buy, Biap, BlackArrow, Cable Operators, CableLabs, Canoe Ventures, Chili's, Cisco, DirectTV, Dish Networks, EBIF, GM, Google, HBO, Intel, iTV, Johnson & Johnson, McDonald's, Microsoft, Mobile Advertising, mobile analytics, Mobile Marketing, Navic, Nissan, Panasonic, Procter & Gamble, Quantcast, Recommendation, Samsung, SCTE, set top box, Sharp, Sigma, Sony, Starz, State Farm, TBS; TNT, Time Warner Cable, Toshiba, tr2way, tv-commerce, Unilever, Visa, Visible World, Wal-Mart
Posted in Mobile Advertising, Personalization | 3 Comments »
In brief: The discussion of paid content comes to a head with Murdoch's decision to charge for content – no matter what. Is this prudent? What options are available to publishers? We take a look at some ideas and profile a path-breaking new concept from mobile visual search/recognition company Kooaba that may allow old media to leapfrog into new profits. Plus: an invitation to cool digital companies to contact me...
August 26, 2009
Tags: Android, app store, Apple, Artesian Solutions, barcode, behavioral targeting, EContent, Kooaba, Meffys, Mobile Advertising, mobile analytics, Mobile Internet, Mobile Marketing, Mobile Search, Murdoch, News Corp, Smaato, Twitter, visual search
Posted in Content Discovery, Enterprise Search, Mobile Advertising, Mobile Content, Mobile Search, Mobile Social Networking, Multimodal Search, Personalization, Web 2.0 | 3 Comments »
