"It’s all about apps!" That is the message that has come through in dozens of recent briefings and interviews (many of which will be include in the chapter I am writing about app store business models for the...
December 9, 2009
TWO-THIRDS OF MOBILE AD IMPRESSIONS ARE DELIVERED TO FEATUREPHONES, according to the latest Scorecard for Mobile Advertising Reach and Targeting (SMART) from ad network Millenial Media.
While the iPhone OS was the leading smartphone platform on...
November 23, 2009
MOBILE SOCIAL NETWORKING USERS WILL NUMBER MORE THAN 641.6 MILLION by 2013, according to the latest predictions from Informa. A new report from the company says that at the end of 2008, there were just 92.5 million users of mobile social networking services, but that will skyrocket to between 641.6 million and 873.1 million by the end of 2013. It adds that the most popular mobile social services...
October 5, 2009
US MOBILE PENETRATION EDGES UP, says eMarketer, and will reach almost 97 percent in 2013. Meanwhile, they add a number of other stats pulled from other reports: in the first quarter of 2009, US mobile users sent an average of 486 texts per month and made 182 calls, with heavy use by 13- to 17-year-olds skewing the numbers up strongly.
The firm adds that the mobile Internet audience in the U.S. is now a third o...
September 14, 2009
In brief: MSearchGroove proudly steps up to the plate and hosts the Carnival of the Mobilists for the first time.
The last weekend in August and I spent much of it at a two-day summer festival in Siegburg, Germany, where I'm based. I've been on a natural high with good friends, great food and a wonderful line-up of home-grown entertainment. But not all the excitement was at the local fairgrounds. The Mobilist...
August 31, 2009
T-MOBILE CZECH STUDY SAYS SMS/MMS AD RESPONSE RATE 27 TIMES HIGHER THAN INTERNET BANNER CAMPAIGNS. The project confirmed the high response rates of SMS and MMS ads, based on campaigns from 22 advertisers, including Coca-Cola, Nestle, L'Oreal, Ford, Komercni banka and Eurolines. The most successful campaign had a response rate of almost 12 percent, while even the results of the least successful campaign were three ti...
July 1, 2009
