In brief: An analysis of what Blyk's partnership with Vodafone Netherlands really means, an exclusive Q&A with Blyk co-founder and CEO, Pekka Ala-Pietilä, and some big questions mobile operators can't ignore: Why is advertising the major revenue source for every mass media except mobile? And how do operators plan to compete with media and Internet companies to capture the most value in mobile media?
It's been...
July 24, 2009





