In brief: An analysis on mobile search strengths and shortcomings based on some eye-opening usage stats presented at the recent Mobile Search Masterclass; a summary of key findings from MSG's own mobile voice search white paper (examining how Google stacks up against ChaCha and Vlingo using Yahoo as the default search engine); and the business case for a new breed of mobile search tools (ranging from social search to...
July 28, 2009
Tags: Alabot, app store, ChaCha, CPM, CTRs, Google, Internet Advertising Bureau, iPhone, Location-based services, Mobile Advertising, Mobile Advertising U.K., mobile commerce, Mobile Marketing, Mobile Search, Mobile Search Masterclass, Mobile SEO, Mobile Social Networks, PricewaterhouseCoopers, RingRing Media, Shazam, social search, Taptu, The Sun, Virgin Media, Vlingo, Voice Search, white paper, Yahoo
Posted in Content Discovery, Local Search, Location-based services, Mobile Advertising, Mobile Research, Mobile Search, Mobile Social Networking | 8 Comments »
We're back! It was a bumpy ride, but I used the traditional summer slowdown to move to a new host and connect with an experienced team of professionals specialized in helping businesses develop converged Web and Mobile solutions in preparation for a new-look MSearchGroove.
But the real news is Pump Up The Volume: An Assessment of Voice-Enabled Web Search on the iPhone, MSearchGroove's new-release white paper asse...
July 16, 2009
Tags: ChaCha, Google, iPhone, Mobile Advertising, mobile analytics, Mobile Marketing, Mobile Search, Mobile Social Networks, Vlingo, Yahoo
Posted in Content Discovery, Mobile Advertising, Mobile Research, Mobile Search, Mobile Social Networking, Personalization | No Comments »
It has been a crazy-busy, exciting week at MSG! The Mobile Advertising Research U.K. report, which combines desk research with extensive primary research and surveys to offer invaluable insight into the attitudes of people and companies across the emerging mobile advertising business ecosystem, is ready for release after receiving the final polish.
Regular readers will recall that MSG was commissioned to conduct M...
June 26, 2009
Tags: ChaCha, Location-based services, Mobile Advertising, Mobile Advertising U.K., mobile analytics, Mobile Marketing, Mobile Search, Mobile SEO, Mobile Social Networks, social search, Twitter, Voice Search, white paper
Posted in Content Discovery, Local Search, Location-based services, Mobile Advertising, Mobile Research, Mobile Search, Mobile Social Networking, Multimodal Search, Personalization | No Comments »
The popularity of location-based services applications - particularly their top-notch position in a variety of app stores - indicates that location apps are crowd-pleasers, but are they really game-changing? Nate Janewit - an MSG columnist and a computer scientist at Stanford University sharply focused on the larger issues around LBS - suggests companies need to think differently about location in order to wring more...
June 1, 2009
Tags: BlackBerry, ChaCha, CitySearch, Eventbrite, Evite, Facebook, Google, iPhone, Location-based services, Loopt, Mobile Advertising, mobile analytics, Mobile Internet, Mobile Marketing, Mobile Search, Mobile Social Networking, Mobile Social Networks, MySpace, Pelago, Sense Networks, Skyhook Wireless, targeting, Yelp
Posted in Local Search, Location-based services, Mobile Advertising, Mobile Research, Mobile Search, Mobile Social Networking, Personalization | 1 Comment »
Yahoo finally and officially joins the group of search companies getting on the voice search bandwagon, and announces that it has launched voice-enabled oneSearch for the Yahoo! Mobile iPhone app.
While Yahoo comes to the party more or less six months later than rivals such as Google, there is some indication that the wait was worth it if we consider that this service extends beyond allowing people to conduct keyw...
May 21, 2009
Tags: ChaCha, Google, iPhone, itsmy.com, Mobile Search, Mobile SEO, Taptu, Vlingo, Voice Search, Yahoo
Posted in Local Search, Mobile Research, Mobile Search, Mobile Social Networking, Multimodal Search | 2 Comments »
What do you get when you bring together the intellectual resources of Rudy De Waele/ mTrends and dotopen, an open innovation consulting firm known for its insights into the emerging mobile Web 2.0 ecosystem, and MSearchGroove, a knowledge resource dedicated to the analysis of mobile search (and all things mobile at the intersection of context and content)? In a word, impact!
Since teaming up with Rudy De Waele, b...
May 11, 2009
Tags: 4 INFO, abphone, amdocs, Answers.com, AnyQuestionAnswered, AOL, aphone, AQA, Ask, AskMeNow, behavioral targeting, Boopsie, ChaCha, dotopen, Google, Hiogi, IBM, IQ Engines, JumpTap, Kannuu, Kooaba, MCN, Medio Systems, Microsoft, mINFO, Mobile Acuity, Mobile Advertising, Mobile Search, Mobile Social Networks, Motricity, mTrends, NearbyNow, Nokia, Nuance, Qualcomm, Searchme, Slifter, SnapNow, SnapTell, Taptu, textperts, Tin Eye Mobile, Truveo, Twitter, Vlingo, Vtap
Posted in Content Discovery, Local Search, Location-based services, Mobile Advertising, Mobile Research, Mobile Search, Multimodal Search, Usability, Web 2.0 | 6 Comments »
