I can finally come out with the mobile advertising exclusive I have been hinting about since I spoke at a Knowledge & Networking Seminar (an excellent event organized by the Association for Interactive Media and Entertainment - AIME) focused specifically on mobile advertising and social networking. During the evening I had the opportunity to connect with Eric Mugnier, Product and Innovation Director at InsideMobi...

Between Mobile Advertising U.K and research and interviews I am conducting for MSG's own MobiAD World Focus project, I am sharply focused on finding answers to the "big questions" in mobile advertising. The obvious question (Where is the money?) came up during last week's European Mobile Media Conference in Prague. It's not an easy one to answer, but Jonathan MacDonald, an esteemed colleague who also has a long track...