Today MSG concludes its three-part series dissecting the mobile developments impacting the mobile industry and our society at all levels, as documented in the Netsize Guide. The focus is expansion and what it means when Web goes mobile and mobile gets real....

This month was marked by a string of good news stories that speak volumes about the state of mobile marketing and advertising. From the milestone acquisition of AdMob by Google for a cool $750 million in stock, to the news that Millennial Media had raised nearly $16 million in growth capital, to the milestone statement from...

In brief: A review of buzz at the recent Mobile Marketing Forum (MMF) event in Berlin and a closer look at clever campaigns (Coke, P&G, BMW, Lufthansa) suggest pent-up demand for advertising approaches (services) that make our lives more livable. Mobile advertising must deliver value. It's the key takeaway that has run through each of the 20+ industry events I have attended/chaired over the past year like...

T-MOBILE CZECH STUDY SAYS SMS/MMS AD RESPONSE RATE 27 TIMES HIGHER THAN INTERNET BANNER CAMPAIGNS. The project confirmed the high response rates of SMS and MMS ads, based on campaigns from 22 advertisers, including Coca-Cola, Nestle, L'Oreal, Ford, Komercni banka and Eurolines. The most successful campaign had a response rate of almost 12 percent, while even the results of the least successful campaign were three ti...

An eventful week in London was followed by a long weekend fighting off the cold/flu I picked up during the conference(s) I attended on the last leg of the MSG “world tour” that has taken me to three continents and 20+ conferences to explain the MSG mission (to identify and amplify ideas/voices/companies we need to [...]...