ARPU FIGURES DON’T GIVE AN ACCURATE PICTURE OF INDIVIDUAL SPENDING, says a new report from Wireless Intelligence, because of the proliferation of multiple connections per user. For instance, in North America, the reported penetration rate is 92 percent, but when you take out multiple connections with the same user, the real rate is just 71 percent. Consequently, spending per user is $64 per month, rather than the r...

In brief: An analysis of what Blyk's partnership with Vodafone Netherlands really means, an exclusive Q&A with Blyk co-founder and CEO, Pekka Ala-Pietilä, and some big questions mobile operators can't ignore: Why is advertising the major revenue source for every mass media except mobile? And how do operators plan to compete with media and Internet companies to capture the most value in mobile media? It's been...

Today marks the end of a long week of mobile advertising webinars (including this one organized by Mobixell - password adit123) and interviews, activities which for me drove home the pivotal importance of relevancy in all we do. Like a pop song you keep hearing in your head, my ears are ringing with how many times I have heard executives at brands, agencies, and operators echo the increasing importance of relevancy....