The last several days have been sharply focused on mobile advertising, beginning with the Mobile Marketing Forum in Berlin (an extremely worthwhile event that highlighted how brands such as Nike, Coke and P&G are benefiting from pragmatic approaches to mobile advertising) and continuing today and tomorrow with the Comverse HUB Value Added Services Seminar in Budapest. (By way of background, Comverse HUB is...

Back from Mobile Advertising UK (Twitter feed: #maduk) in London with new and practical insights into mobile advertising and extremely positive feedback on my report findings. Regular readers will recall that MSG was commissioned to conduct Mobile Advertising UK, a research project research endorsed by the Interactive Advertising Bureau (IAB) and the Mobile Marketing Association (MMA), to expertly document the sta...