In brief: The discussion of paid content comes to a head with Murdoch's decision to charge for content – no matter what. Is this prudent? What options are available to publishers? We take a look at some ideas and profile a path-breaking new concept from mobile visual search/recognition company Kooaba that may allow old media to leapfrog into new profits. Plus: an invitation to cool digital companies to contact me...
August 26, 2009
Regular readers will know I rave about EContent magazine, where I am a Contributing Editor and regular columnist. I am proud to say some of my best work has been for EContent, inspired by the vision and dedication of Michelle Manafy, EContent editor-in-chief and expert commentator on a range of issues impacting the content industry at all levels.
I encourage you to add the site to your list of must-read destinatio...
April 21, 2009
The realization that mobile advertising is ripe for a re-think (and the stark possibility that traditional advertising inventory may be dead on the mobile platform, as Alan Moore, author luminary and founder of the communication consultancy SMLXL, suggests) forces operators, brands, enablers and agencies to focus on what many are calling engagement marketing.
At the other end of the spectrum, this shift in mindset...
April 8, 2009
Super-charged from a super week at ThinkMobile. With 450+ attendees, the inaugural event was a huge success, and a huge part of that is to the credit of Matthew Snyder - ThinkMobile Conference Chair and Founder, & CEO of ADObjects, a strategic cross-media consultancy - who brought together an eclectic mix of professionals and practitioners.
I used the opportunity to connect with some cool companies and mobile...
March 20, 2009
An avalanche mobile content and all the cool stuff we self-publish on blogs and destination well under the radar of most mobile search engines requires a new paradigm that emphasizes human judgement over human algorithms.
Against this backdrop, I have decided to explore the advance of solutions from companies such as Wapple - designed from the ground up to make publishing a no-brainer - and the impact on the mobil...
January 19, 2009





