NIELSEN SAYS MILLENNIAL MEDIA HAS THE BIGGEST MOBILE AD NETWORK IN THE US, MAYBE: the research firm released a list of the five mobile ad networks with the biggest reach in the US, but with the caveat that it's not standing behind the list with much confidence. Nielsen says it's difficult to measure reach with any real accuracy because publishers may use multiple networks on their sites, and if a publisher appears on...

41 PERCENT OF CONSUMERS WILL MAKE SMART PHONES their next device, according to Yankee Group research. The report also reveals that trends within the smartphone ecosystem are shifting the balance of power between equipment manufacturers (OEMs) and operators. Yankee further suggests smartphones are the most competitive battleground in wireless today, and predicts U.S. penetration will reach 38 percent by 2013. Mor...

After collecting a slew of stats for my recent presentation on the state of the mobile Web (at the invitation of Qualcomm), as well as background for my upcoming mobile search white papers and on-going mobile advertising projects (such as Mobile Advertising U.K.), I am well aware of the importance of critical and credible data points. To make the numbers easy to find, and even easier to understand, I will collect and...