In brief: A look at value chain confusion, the impact on mobile advertising and Hardee’s blueprint that brings some order to the value chain and benefits to people, PLUS Jumptap’s CMO Paran Johar talks about targeting and how to leverage it – and I can’t resist connecting the dots in Jumptap’s recent announcements. The mobile advertising [...]...

I'm still in holding pattern on the mobile advertising campaign exclusive I've been offered (and which I also wrote about in the line-up in the MSG header). I can't go live with the details, but I can say it is interactive, interesting and involves a major maker of sports goods and apparel. It is also designed from the ground up to allow us to connect around the content we co-create, covering the bases for a campaign...

Regular readers will know and appreciate that I got the most out of my frequent flyer miles last year, speaking at over twenty industry events across three continents. This year, and with the help of Stuart Willett, Director, Business Development, MSG has reached a tipping point and I can focus on what I love most: Commenting on the industry and creating thought leadership in the form of white papers and research pro...

Following up on a new report from Bernstein Research, I'm back with a closer examination of the research (which focuses on the U.S. market) and an exclusive podcast with Jeffrey Lindsay, senior analyst and lead author. My special thanks to Jeffrey for fitting this interview in between trips. A value-add in this particular podcast: Another perspective on the controversial question: What is the potential impact of a ti...

After collecting a slew of stats for my recent presentation on the state of the mobile Web (at the invitation of Qualcomm), as well as background for my upcoming mobile search white papers and on-going mobile advertising projects (such as Mobile Advertising U.K.), I am well aware of the importance of critical and credible data points. To make the numbers easy to find, and even easier to understand, I will collect and...

Will 2009 be the year of mobile advertising? In Germany the question isn't associated with market hype; it's linked to the realization that the climate and conditions are right in Germany for mobile marketing to finally and formally take-off. Gone are many of the legal and business hurdles that have stifled ideas and innovation, paving the way for home-grown mobile marketing companies - such as MindMatics AG, Netbisc...