TWO-THIRDS OF MOBILE AD IMPRESSIONS ARE DELIVERED TO FEATUREPHONES, according to the latest Scorecard for Mobile Advertising Reach and Targeting (SMART) from ad network Millenial Media. While the iPhone OS was the leading smartphone platform on...

TOUCHSCREEN DEVICE SALES IN THE U.S. ROSE 159 PERCENT OVER THE PAST YEAR, says Comscore, with the growth outpacing that of smartphone sales, which rose “just” 63 percent. The company says there were about 23.8 million touchscreen devices in use in the US at the end of August, and about 33.8 million smartphones....

THE PERCEPTION OF HIGH COSTS CONTINUES TO HOLD BACK MOBILE DATA USAGE, says a new survey from 3ple-Media. Last year, just 32 percent of mobile subscribers surveyed said that the believed receiving multimedia content on their mobile would be "too expensive", but that figure jumped to 58 percent this year. Meanwhile, 65 percent of operators surveyed agreed that cost was the biggest obstacle to users getting multimedia...