SMARTPHONES ACCOUNTED FOR ALMOST THREE TIMES more usage than their relative market share, according to AdMob's April 2009 Mobile Metrics Report.The report compared usage of mobile websites to usage of HTML sites on mobile devices and found the relative usage of both to be highest on Apple and Android devices. The iPhone's OS had 8 percent of the smartphone market, yet generated 43 percent of mobile web requests and...
May 29, 2009
Tags: AdMob, advertising acceptance, app, app store, Apple, BlackBerry, Facebook, Gartner, Google, iPhone, Mobile Advertising, Mobile Advertising U.K., mobile analytics, Mobile Internet, Mobile Marketing, Mobile payment, Mobile Search, Multimodal Mobile Search, MySpace, NFC, Opera, smartphone, Voice Search, Wikipedia, YouTube
Posted in Data Points, Mobile Advertising, Mobile Research, Mobile Search, Personalization | No Comments »
In-Brief: A trilogy of iPhone-related posts kicks off with a hard look at hard facts.
This could be the week that Apple chalks up its one-billionth iPhone application download, according to this post at MoCoNews. Principal Correspondent Tricia Duryee does the math and figures "about 100 apps are being downloaded every second-that's 6,000 every minute, 360,000 every hour and 8.6 million a day."
It's a flood of a...
April 14, 2009
Tags: AdMob, bango, conScore, CrispWireless, Gartner, iPhone, Mobile Advertising, mobile analytics, Mobile Internet, Mobile Marketing, Taptu
Posted in Mobile Advertising, Mobile Research | 4 Comments »