UPDATE: DOWNLOAD LINK HAS BEEN FIXED Just two weeks after release and my new white paper (Mobile Advertising For The Masses) counts 500+ downloads. (Again, I am honored that Bango (white paper sponsor) refers to me as a "mobile guru.") I always endeavor to communicate complex ideas in a way that everyone will understand, and am told people enjoy my accessible and entertaining writing style. But the real reason be...

Mobile social networks (or at least the clever ones) are mapping out business models that allow them to transition from being meeting places for communities to being marketplaces for commerce. It's early days and there are no easy answers - all the more reason to attend Mobile Advertising & the Rise of Social Networking: What does it mean for Brands, Agencies and Service Providers?, a Knowledge & Networkin...