This week the Carnival of the Mobilists – the weekly line-up of the best blogs and bloggers on all things mobile – comes to us via Andy Favell over at MobiThinking, a valuable resource with a good selection of mobile advertising stats, reports and white papers. Between Andy's outreach for old and new Mobilists to submit posts –and my eager tweets (@COTMobilists) encouraging more people to get involved – the C...
March 11, 2010
Next week MSG's new contributor Eliza Dashwood takes the helm to summarize the industry stats and reports that matter most. In the meantime, Smaato, mobile ad optimizer and mobile advertising agency, has given MSG exclusive access to latest...
March 4, 2010
BlackBerry retains #1 position on mobile browsing leader board
Bango – the mobile payments and analytics specialist – reports a 600% growth in traffic to mobile websites. The company analyzed traffic to a range of mobile sites over the last 12 months. Data was gathered by sampling across 50 million phone users worldwide who have accessed third party mobile sites through its platform.
The key findings from Bango’s annual mobile usage study record 6 times the number of visits to mobile websites, comparing December 2009 with the same month a year earlier. The average time on site is measured as 3 minutes, 21 seconds, averaged across user visits to all sites, compared with just over one and half minutes the previous year. The analysis also measured the average number of pages viewed per visit at 5 pages, up from just over 2 pages per visit twelve months before....
With the intense coverage that mobile applications continue to attract, the content developers are already starting to investigate alternative distribution channels to the App "Stores" themselves. In the rush to follow the now crowded mobile apps market, developers are starting to realise that after all their efforts to build a mobile app, to get noticed and survive they need to look beyond the app store.
Distribution is no longer about being in the top 10 – almost impossible amongst such fierce competition and undocumented selection methods by store managers. It is now about maximizing distribution and revenues. This is precisely what a recent survey by Bango uncovered. Bango surveyed over 400 developers and content providers in the USA and Europe, and the results revealed:...
SUBSCRIBER DATA MANAGEMENT WILL GENERATE MORE THAN $17 BILLION IN PERSONALIZED SERVICE REVENUE FOR MOBILE OPERATORS BY 2014, says a new report from ABI Research. The firm says that in order to monetize all of the customized services they will launch for their users, they’ll need to be able to individually understand them, down to their...
December 21, 2009
"It’s all about apps!" That is the message that has come through in dozens of recent briefings and interviews (many of which will be include in the chapter I am writing about app store business models for the...
December 9, 2009





