AD BUYING IS TRENDING UPWARD, says a regular tracking report of the "advertising confidence" of media buyers and marketers, from Advertiser Perceptions Inc. The report says that in every medium except local newspapers, advertisers are looking to increase their spending, potentially signaling that the ad market has already bottomed out and is beginning to recover. Additionally, the report says that mobile is the secto...

QUARTER OF GLOBAL USERS ACCESS MOBILE INTERNET VIA NOVARRA PLATFORM. Novarra announced its Mobile Internet Experience Update with the news that two thirds of U.S. mobile phone users and one quarter of all global users have access to some form of mobile Internet service via the Novarra platform today. A benchmark report gives a broad overview of how consumers access and use the internet via mobile phones with Novarr...