In brief: An analysis of what Blyk's partnership with Vodafone Netherlands really means, an exclusive Q&A with Blyk co-founder and CEO, Pekka Ala-Pietilä, and some big questions mobile operators can't ignore: Why is advertising the major revenue source for every mass media except mobile? And how do operators plan to compete with media and Internet companies to capture the most value in mobile media?
It's been...
July 24, 2009
Tags: app store, Apple, Blyk, brand, brand value, Coke, Facebook, Google, iPhone, Jonathan MacDonald, Microsoft, Mobile Advertising, Mobile Advertising U.K., mobile analytics, Mobile Marketing, MVNO, net advocacy, Nokia, Velti, Vodafone Netherlands, YouTube
Posted in Mobile Advertising, Mobile Content, Personalization | 7 Comments »
An eventful week in London was followed by a long weekend fighting off the cold/flu I picked up during the conference(s) I attended on the last leg of the MSG “world tour” that has taken me to three continents and 20+ conferences to explain the MSG mission (to identify and amplify ideas/voices/companies we need to [...]...
November 25, 2008
Tags: Coca-Cola, Communities dominate brands, Faster Future, Interactive Advertising Bureau, Jamba, Jonathan MacDonald, London Calling, Mobile Advertising, Mobile Advertising Netherlands, Mobile Content, Netsize Guide 2009, No Way Back From Here, Tomi Ahonen
Posted in Content Discovery, Mobile Advertising, Mobile Content, Mobile Research, Mobile Social Networking, Personalization, Podcasts, Usability, Web 2.0 | 3 Comments »