Reams have been written about the impact of the Apple iPhone on content production and content creation. Yes, we should be excited about the avalanche of apps and content, but we must also cope with the hard reality that one Web presence may not be enough. In fact, it may be that we are witnessing the emergence of a new...

Just tying up loose ends and pinning down last interviews before I'm off to Barcelona for Mobile World Congress (MWC). If you haven't booked a video interview with me or Michelle Sklar, then best to start planning for CTIA in March because all the slots (over 200!) for coverage are full. However, there are some limited sponsorship opportunities available allowing companies placement through in-video overlay, logos...

Another edgy podcast. We take a fresh look at the Google acquisition and zero in on the detail and data the market is missing. We also discuss the phenomenal popularity of Android apps and what can happen when Chrome and Android converge. Another hot topic: mobile valuations and what the AdMob...

NIELSEN SAYS MILLENNIAL MEDIA HAS THE BIGGEST MOBILE AD NETWORK IN THE US, MAYBE: the research firm released a list of the five mobile ad networks with the biggest reach in the US, but with the caveat that it's not standing behind the list with much confidence. Nielsen says it's difficult to measure reach with any real accuracy because publishers may use multiple networks on their sites, and if a publisher appears on...

In brief: A look at value chain confusion, the impact on mobile advertising and Hardee’s blueprint that brings some order to the value chain and benefits to people, PLUS Jumptap’s CMO Paran Johar talks about targeting and how to leverage it – and I can’t resist connecting the dots in Jumptap’s recent announcements. The mobile advertising [...]...

Several weeks into MSG'S exciting line-up of mobile industry projects (mobile advertising and mobile search), and I am impressed by the pivotal importance the majority of interviewees place on context. Whether it's advertising or contextual search, the new business mantra is personalization. It's all about delivering the right advertising/content/app/results to the right person in the right context. But this time...