Local focused mobile advertising is shaping up to be more than a revenue opportunity. There is every indication that it will be one the few channels to buck the downward trend in advertising spend over the next few years. Where's the money?...
November 26, 2009
MSG mobile search research (the profiles and analysis I share on MSG, and the new-release white paper assessing search, which I co-created with my esteemed colleague Peggy Albright) has attracted the attention of a growing community of readers and influencers across a variety of online destinations and industry organizations.
I am pleased to report this work has also sparked interest at Eyefor Travel Research, a b...
May 27, 2009
What do you get when you bring together the intellectual resources of Rudy De Waele/ mTrends and dotopen, an open innovation consulting firm known for its insights into the emerging mobile Web 2.0 ecosystem, and MSearchGroove, a knowledge resource dedicated to the analysis of mobile search (and all things mobile at the intersection of context and content)? In a word, impact!
Since teaming up with Rudy De Waele, b...
May 11, 2009
Regular readers will know I rave about EContent magazine, where I am a Contributing Editor and regular columnist. I am proud to say some of my best work has been for EContent, inspired by the vision and dedication of Michelle Manafy, EContent editor-in-chief and expert commentator on a range of issues impacting the content industry at all levels.
I encourage you to add the site to your list of must-read destinatio...
April 21, 2009
This first in a series of exclusive interviews with mobile ad networks, profiles JumpTap and details what today's announcement means for advertisers, publishers and market rivals. Look for more interviews/podcasts with ad networks you need to know better including Greystripe (CEO Michael Chang tells how his company made the move from advertising enable to ad network); Mojiva (CEO Dave Gwozdz walks us through a new wh...
April 15, 2009
Following up on a new report from Bernstein Research, I'm back with a closer examination of the research (which focuses on the U.S. market) and an exclusive podcast with Jeffrey Lindsay, senior analyst and lead author. My special thanks to Jeffrey for fitting this interview in between trips. A value-add in this particular podcast: Another perspective on the controversial question: What is the potential impact of a ti...
March 9, 2009





