What do you get when you bring together the intellectual resources of Rudy De Waele/ mTrends and dotopen, an open innovation consulting firm known for its insights into the emerging mobile Web 2.0 ecosystem, and MSearchGroove, a knowledge resource dedicated to the analysis of mobile search (and all things mobile at the intersection of context and content)? In a word, impact! Since teaming up with Rudy De Waele, b...

After conducting in-depth analysis into the campaigns I ran using three ad networks (Google, Decktrade, and Mo’Jiva), this is the unexpected yet inevitable conclusion I reach. Google gets high marks in my book for relevancy (geographical targeting, for example), and other ad networks would do well to borrow a page from Google’s modus operandi. Regular readers [...]...