Hot off the presses today, I see the Mobile Marketing Association (MMA) has released a 10-page white paper on mobile search, developed by the MMA’s Mobile Search Task Force, chaired by AOL and JumpTap, and in collaboration with other MMA members including Microsoft, Nielsen Mobile, Qualcomm and Yahoo.

The valuable primer walks us through the opportunities and challenges for mobile operators, marketers and portals/publishers. The document takes a balanced view, reminding mobile oper…