T-MOBILE CZECH STUDY SAYS SMS/MMS AD RESPONSE RATE 27 TIMES HIGHER THAN INTERNET BANNER CAMPAIGNS. The project confirmed the high response rates of SMS and MMS ads, based on campaigns from 22 advertisers, including Coca-Cola, Nestle, L'Oreal, Ford, Komercni banka and Eurolines. The most successful campaign had a response rate of almost 12 percent, while even the results of the least successful campaign were three ti...
July 1, 2009
Tags: ad-funded, AdMob, app store, Apple, BlackBerry, Coca-Cola, Eurolines, Ford, Hardees, iPhone, Komercni banka, L'Oreal, MEF, Mobile Advertising, Mobile Advertising U.K., Mobile Marketing, Mobile Security, Nestle, smartphone, T-Mobile, T-Mobile Czech
Posted in Data Points, Mobile Advertising, Mobile Content, Mobile Research, Personalization | 1 Comment »
I am honored to have had the opportunity (for the third consecutive year) to be on the judging panels for the Meffys Mobile Entertainment Awards (categories: Search & Discovery and Advertising Campaign). The Meffys are run by the Mobile Entertainment Forum (MEF) and correctly dubbed the 'Oscars of the mobile entertainment industry.' Today I spent much of the day with colleagues David Murphy (Mobile Marketing Mag...
May 14, 2009
Tags: Alan Moore, barcode, CrispWireless, iPhone, IVR, MEF, Meffy, Mobile Advertising, Mobile As The 7th Mass Media, Mobile Marketing, ringback tones
Posted in Content Discovery, Mobile Advertising, Personalization | No Comments »
