This month was marked by a string of good news stories that speak volumes about the state of mobile marketing and advertising. From the milestone acquisition of AdMob by Google for a cool $750 million in stock, to the news that Millennial Media had raised nearly $16 million in growth capital, to the milestone statement from...
November 25, 2009
Tags: 4INFO, AdMob, AKQA, app, AT&T Interactive, BestBuy, Chetan Sharma, CNN, Coca-Cola, F.biz, Google, iPhone, local mobile search, Microsoft, Millennial Media, MMA, Mobile Dreams Factory, MyThum, Pizza Hut, Transpera, Wells Fargo Bank, Yahoo, Zumobi
Posted in Local Search, Location-based services, Mobile Advertising, Mobile Research, Mobile Search | 3 Comments »
Are you a company in a vertical industry (banking healthcare, retail etc...) that has implemented mobile in a new way to improve processes and achieve positive results? Or are you a vendor company with a compelling customer case study to share? If your answer to either is "yes," then reach out to me directly. For the third consecutive year I have been commissioned to research and write the Netsize Guide, a comprehens...
October 12, 2009
Tags: Android, app store, Apple, augmented reality. GeoVector, EMC, Google, Internet Advertising Bureau, iPhone, Liquid Machines, Location-based services, MMA, Mobile Advertising, mobile CRM, Mobile Marketing, Mobile Marketing Association, Netsize Guide 2010, Nokia Interactive Advertising, Ogilvy, SecondLife, Sony Ericsson, Soonr, ThinkBalm
Posted in Location-based services, Mobile Advertising, Mobile Content, Mobile Research, Mobile Social Networking, Personalization, Usability, Web 2.0 | 4 Comments »
In brief: Inma Martinez - a leading digital media strategist, "free radical" and advisor to venture capitalists - is back for the second in the series. Following her last take on Blyk she comes back from lunch with Antti Öhrling, Blyk Co-Founder, with deep insights into the Blyk model. Other topics/companies include: VouChaCha and other startups high on the radar; social media buzz and Vodafone 360; a review of Mob...
September 28, 2009
Tags: app store, Apple, Blyk, eBuddy, Flirtomatic, iSkoot, Location-based services, MMA, Mobile Advertising, Mobile Marketing, Mobile Marketing Association, Mobile Social Networking, Mobile Social Networks, Mobilize, Procter & Gamble, Seedcamp, Spotify, Twitter, Vodafone 360, VouChaCha
Posted in Location-based services, Mobile Advertising, Mobile Social Networking, Podcasts | 2 Comments »
Back from Mobile Advertising UK (Twitter feed: #maduk) in London with new and practical insights into mobile advertising and extremely positive feedback on my report findings.
Regular readers will recall that MSG was commissioned to conduct Mobile Advertising UK, a research project research endorsed by the Interactive Advertising Bureau (IAB) and the Mobile Marketing Association (MMA), to expertly document the sta...
June 18, 2009
Tags: 3, 3UK, 4th Screen, Adfortel, AdMob, Alcatel Lucent, bango, behavioral targeting, Comverse, Google, IAB UK, IBM Scout, InsideMobile, Location-based services, MMA, Mobile Advertising, Mobile Advertising U.K., mobile analytics, Mobile Coupons, Mobile Marketing, Mobile Search, Mobixell, Ogilvy, Orange, podcast, RGA, Rory Sutherland, SMS, Sponge, T-Mobile, Vodafone
Posted in Content Discovery, Local Search, Location-based services, Mobile Advertising, Mobile Research, Mobile Search, Personalization, Podcasts | 4 Comments »
MSG mobile search research (the profiles and analysis I share on MSG, and the new-release white paper assessing search, which I co-created with my esteemed colleague Peggy Albright) has attracted the attention of a growing community of readers and influencers across a variety of online destinations and industry organizations.
I am pleased to report this work has also sparked interest at Eyefor Travel Research, a b...
May 27, 2009
Tags: AdAge, Apple, commerce, CRM, Eyefor Travel, MCN, MMA, Mobile Advertising, Mobile Marketing, Mobile Marketing Association, Mobile Music, Mobile Search, Smart, SMS, Sponge, Tourism, Travel, white paper
Posted in Content Discovery, Mobile Advertising, Mobile Content, Mobile Music, Mobile Research, Mobile Search, Usability | No Comments »
Mobile marketing insights, an update on mobile search behavior, and a few choice stats were among the highlights at last week's meeting of the Telecom Council of Silicon Valley at Hewlett Packard's headquarters in Palo Alto. The event, which brought together an exciting cross-section of industry movers and shakers, is the subject of a special two-part post.
Is this a banner year for advertising?
No pun intende...
February 12, 2009
Tags: ad-funded, Cirius Technologies, DoubleClick, Google, Google. Funambol, MCN, MMA, Mobile Advertising, Mobile Search, SK Telecom
Posted in Location-based services, Mobile Advertising, Mobile Research, Mobile Search | 1 Comment »
