TWO-THIRDS OF MOBILE AD IMPRESSIONS ARE DELIVERED TO FEATUREPHONES, according to the latest Scorecard for Mobile Advertising Reach and Targeting (SMART) from ad network Millenial Media. While the iPhone OS was the leading smartphone platform on...

TOUCHSCREEN DEVICE SALES IN THE U.S. ROSE 159 PERCENT OVER THE PAST YEAR, says Comscore, with the growth outpacing that of smartphone sales, which rose “just” 63 percent. The company says there were about 23.8 million touchscreen devices in use in the US at the end of August, and about 33.8 million smartphones....

Only days after taking the wraps off MobileAd World Focus, a mobile advertising ecosystem primer endorsed by global mobile organizations and published by MSG and Convergence World, companies across the value chain have reached out to share exclusive case studies and inquire about sponsorship opportunities. It's all work in progress that I will share in the coming weeks, along with in-depth look at a new report from I...

It's a month of milestones at MSG. With the help of the team at Tego Interactive - an experienced team of professionals helping to build businesses (including mine) through converged Web and mobile solutions – I have quietly launched a new-look website and a brand new mobile site that got rave reviews on WAP Review. And with the assistance of Alexander Vlasblom and the rest of the Netsize team I have (once again...

In brief: This summary – which includes excerpts from an exclusive interview Marc Overton, Orange VP of Wholesale, Business Development & Partnerships – examines the mobile operator's mobile advertising strategy; outlines Monkey, the first of a slew of services specifically based on the Blyk model; and wraps up with insights from Alan Moore - an authority on social media marketing and founder of the Engageme...

Back from Mobile Advertising UK (Twitter feed: #maduk) in London with new and practical insights into mobile advertising and extremely positive feedback on my report findings. Regular readers will recall that MSG was commissioned to conduct Mobile Advertising UK, a research project research endorsed by the Interactive Advertising Bureau (IAB) and the Mobile Marketing Association (MMA), to expertly document the sta...