In brief: This summary – which includes excerpts from an exclusive interview Marc Overton, Orange VP of Wholesale, Business Development & Partnerships – examines the mobile operator's mobile advertising strategy; outlines Monkey, the first of a slew of services specifically based on the Blyk model; and wraps up with insights from Alan Moore - an authority on social media marketing and founder of the Engageme...
August 10, 2009
Tags: app store, Barclays, Blyk, bnetTV, Channel 4, Gigafone, Location-based services, Lucozade, Mobile Advertising, Mobile Coupons, Mobile Marketing, Mobile Music, Mobile payment, Novar, Orange Monkey, Orange UK, SMLXL, Tomato Plus, vouchers, Wanadoo
Posted in Mobile Advertising, Mobile Social Networking, Personalization | 2 Comments »
MSG mobile search research (the profiles and analysis I share on MSG, and the new-release white paper assessing search, which I co-created with my esteemed colleague Peggy Albright) has attracted the attention of a growing community of readers and influencers across a variety of online destinations and industry organizations.
I am pleased to report this work has also sparked interest at Eyefor Travel Research, a b...
May 27, 2009
Tags: AdAge, Apple, commerce, CRM, Eyefor Travel, MCN, MMA, Mobile Advertising, Mobile Marketing, Mobile Marketing Association, Mobile Music, Mobile Search, Smart, SMS, Sponge, Tourism, Travel, white paper
Posted in Content Discovery, Mobile Advertising, Mobile Content, Mobile Music, Mobile Research, Mobile Search, Usability | No Comments »