Reams have been written about the impact of the Apple iPhone on content production and content creation. Yes, we should be excited about the avalanche of apps and content, but we must also cope with the hard reality that one Web presence may not be enough. In fact, it may be that we are witnessing the emergence of a new...

When the avalanche of tweets about Google's purchase of AdMob for $750 million in stock came through on November 9, it was clear that this acquisition would be read as a huge boost to mobile advertising. In the days that followed comments from companies across the ecosystem (and the world) stressed the acquisition was a...

GOOGLE'S NEW KEYWORD TOOL SHARES SEARCH VOLUMES for the first time. AcuraCast road tests the tool (currently in beta), which provides mobile website owners and mobile search marketing agencies the ability to estimate PPC costs and traffic volumes they can expect from mobile search. A quick review of mobile search volumes shows even the most popular keywords we know from the Web aren't crowd-pleasers in mobile. For ca...

In brief: An analysis on mobile search strengths and shortcomings based on some eye-opening usage stats presented at the recent Mobile Search Masterclass; a summary of key findings from MSG's own mobile voice search white paper (examining how Google stacks up against ChaCha and Vlingo using Yahoo as the default search engine); and the business case for a new breed of mobile search tools (ranging from social search to...

In brief: A look at value chain confusion, the impact on mobile advertising and Hardee’s blueprint that brings some order to the value chain and benefits to people, PLUS Jumptap’s CMO Paran Johar talks about targeting and how to leverage it – and I can’t resist connecting the dots in Jumptap’s recent announcements. The mobile advertising [...]...

It has been a crazy-busy, exciting week at MSG! The Mobile Advertising Research U.K. report, which combines desk research with extensive primary research and surveys to offer invaluable insight into the attitudes of people and companies across the emerging mobile advertising business ecosystem, is ready for release after receiving the final polish. Regular readers will recall that MSG was commissioned to conduct M...