This first in a series of exclusive interviews with mobile ad networks, profiles JumpTap and details what today's announcement means for advertisers, publishers and market rivals. Look for more interviews/podcasts with ad networks you need to know better including Greystripe (CEO Michael Chang tells how his company made the move from advertising enable to ad network); Mojiva (CEO Dave Gwozdz walks us through a new wh...

After conducting in-depth analysis into the campaigns I ran using three ad networks (Google, Decktrade, and Mo’Jiva), this is the unexpected yet inevitable conclusion I reach. Google gets high marks in my book for relevancy (geographical targeting, for example), and other ad networks would do well to borrow a page from Google’s modus operandi. Regular readers [...]...