SMARTPHONES ACCOUNTED FOR ALMOST THREE TIMES more usage than their relative market share, according to AdMob's April 2009 Mobile Metrics Report.The report compared usage of mobile websites to usage of HTML sites on mobile devices and found the relative usage of both to be highest on Apple and Android devices. The iPhone's OS had 8 percent of the smartphone market, yet generated 43 percent of mobile web requests and...
May 29, 2009
Tags: AdMob, advertising acceptance, app, app store, Apple, BlackBerry, Facebook, Gartner, Google, iPhone, Mobile Advertising, Mobile Advertising U.K., mobile analytics, Mobile Internet, Mobile Marketing, Mobile payment, Mobile Search, Multimodal Mobile Search, MySpace, NFC, Opera, smartphone, Voice Search, Wikipedia, YouTube
Posted in Data Points, Mobile Advertising, Mobile Research, Mobile Search, Personalization | No Comments »
The realization that mobile advertising is ripe for a re-think (and the stark possibility that traditional advertising inventory may be dead on the mobile platform, as Alan Moore, author luminary and founder of the communication consultancy SMLXL, suggests) forces operators, brands, enablers and agencies to focus on what many are calling engagement marketing.
At the other end of the spectrum, this shift in mindset...
April 8, 2009
Tags: AKQA, behavioral targeting, dotopen, EContent, Enagement Marketing, Idée, IQ Engines, Kooaba, Mobile Acuity, Mobile Advertising, Mobile Internet, Mobile Search, Mobile Social Networks, Multimodal Mobile Search, Nokia, Open Mobile Summit, Point & Find, Searchme, SMLXL, SnapNow, SnapTell, visual search, Voice Search, Yahoo
Posted in Enterprise Search, Local Search, Location-based services, Mobile Advertising, Mobile Research, Mobile Search, Mobile Social Networking, Multimodal Search, Personalization, Usability, Web 2.0 | 5 Comments »
